Glad that you found this space! 
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We have instructor-led training & on-demand learning videos to talk about 'Social Media Marketing', and this is the space for you to discuss further related to this topic.
Meantime, you may also refer to the list of references below:
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Datareportal, 2022. ‘Social Media Grow Slow’ (Research Article): https://datareportal.com/reports/digital-2022-april-global-statshot
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Sprout Social, 2020. ‘Sprout Social Index’ (eBook): https://issuu.com/greeniesolutions/docs/2020-sprout-social-index-above-and-beyond
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SemRush, 2020. ‘The Social Media Toolkit Breakdown: How SEMrush Can Boost Results on Every Platform’ (eBook): https://issuu.com/greeniesolutions/docs/semrush-for-social-media
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SemRush, 2021. ‘The Ultimate Guide for Social Media Professionals’ (eBook): https://issuu.com/greeniesolutions/docs/ultimate-guide-social-media-semrush
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Meta, 2022. ‘Optimisations for ad delivery available by objective’ (Web Article): https://www.facebook.com/business/help/416997652473726
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Hootsuite, 2020. ‘3 ways to get sales with Social Media Monitoring’ (eBook): https://issuu.com/greeniesolutions/docs/socialmediamonitoring-guide-en
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Hootsuite, 2019. ‘Achieving Social Performance’ (eBook): https://issuu.com/greeniesolutions/docs/social-performance_rp_en
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Claire, D. O., 2019. ‘Social Media Success For Every Brand’, HarperCollins Leadership.
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Chaffey, D., 2019. ‘Digital Marketing: Strategy, Implementation and Practice’, Pearson.
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Meta Blueprint, 2020. ‘Grow Your Business with Facebook and Instagram’.
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Meta Blueprint, 2022. 'Getting started with Ads Manager' (eBook): https://issuu.com/greeniesolutions/docs/gettingstartedwithadsmanager
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Update on Meta Ads Manager: https://www.facebook.com/business/help/325793898950394
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Update on Meta Ads Manager Ad Format: https://www.facebook.com/business/ads-guide?ref=fb4b_plan_shortcut#