You probably know the differences between inbound and outbound marketing, however, as mentioned in our session, one is not necessarily better than the other! Although there are benefits to both methods, different businesses need to evaluate the method of marketing before strategies and campaigns can be developed
Let's use this fictional case study on a famous Nasi Lemak restaurant as an example to recommend and argue your points on whether this business should use inbound or outbound marketing.
Case study: *MamaNasi is a new and upcoming nasi lemak restaurant in KL that's quickly gaining popularity for its amazing flavors and quality ingredients, however, they achieved quick popularity only through word of mouth and no marketing campaigns (other than regular organic social media posts)
Now the owner of MamaNasi is wondering what happened... She has now come to you to seek advice on what she can do to keep generating sales for her nasi lemak restaurant.*
Please discuss, argue and recommend which method of marketing should she use for her business and why?