This is a marketing funnel used by Sambal Nyet by Instagram influencer's Khairul Aming.
To create awareness for the product, Khairul Aming has announced that he will release his latest product through his Instagram account, five days before selling the product. The next day, which is on the 4th day before the final product is released, Khairul Aming made a cooking video as usual but this time he talked about the process of making the popular sambal. Starting from raw materials, storage process, safety features, expiry date and final product preparation before being marketed. This has attracted his fans to buy the product.
He uses the Shopee E-commerce platform only to sell the sambal products. He will also do live almost every month to give discounts to customers. Apart from that, to attract leads, he has created a feeling of Fear Of Missing Out (FOMO) by selling sambal in small quantities but broken into nine time slots every day. The feeling of FOMO will make leads decide to buy the sambal.
He retains his regular customers by answering complaints/suggestions through social media platforms such as Twitter and Tiktok. He has managed to gain trust from customers when he receives complaints and suggestions well and proves that he has improved the sambal product through packaging.