First of all, I want to give an analogy about a fisherman. Simply put, when we are going to throw out a bait and
we did knew there are fishes in pond or river. Let's imagine my sales funnel as the bait I throw. Some of the fish (lead) may be too small to be caught or some of those (customers) got caught if I have a luck.
Let me show you a simple chart how it works:
Honestly, to gain awareness of my bussiness which is real estate property is hard. I need to capture people's attention first. As outbound marketing is a traditional marketing bussiness. I rarely got any direct owner house who are want to me to sell their property/house. Unless they are my contacts, relatives and friends. Therefore, I must change my method which is inbound marketing. Started with listing from property field and direct owner. I'll purchase Facebook ads & Pop pup Suscriber Newsletter. After they click 'the bait' it will go directly to my Facebook Page and Messenger. As pop up prompting suscriber newsletter, it will go directly to my email. After i get engage with the leads, we will make further steps until the property change ownership. To sustain my bussiness, i plan to try another method which is get a review/rating from buyers after sales and purchases via Facebook post including WhatsApp screenshot of my conversations with buyer. Simultaneously, i will gain a trust from visitors who are click in to my Facebook Page.