There are several ways to improve email marketing open rates, including:
Crafting a compelling subject line that entices the recipient to open the email
Personalizing the email content to the recipient's interests and needs
Segmenting your email list to ensure that each email is targeted to the right audience
Ensuring that your emails are mobile-friendly and easy to read on any device
Testing different email send times to determine when your audience is most likely to open and engage with your emails
Offering value in each email, such as exclusive content or special promotions.
By implementing these strategies, you can improve your email open rates and increase engagement with your audience.