Blogs are a great way to stay engaged with the outer world. The benefits of blog posting come together when you start using Google Analytics to see how effective your posts are.
Google Analytics allows you to see the number of views each page on your website has got and the time users have spent on each page and your site's bounce rate (the amount of people leaving the site after viewing just one page).
With that information, you can change your content accordingly to reduce bounce rate and increase conversions.
Please share your experience on designing the personal blog using google sites and the importance in analyzing your blog rate using google analytics.