DM-JAN24: Pre & Post-Assessment Quiz + Practical Learning Sharing*

Welcome to the world of Digital Marketing!

We have a blend of trainees/students from different backgrounds here:

  1. Allstars (Internal employees of AirAsia Group)
  2. Public sign-up
  3. Sponsored by PERKESO

Happy to have you guys here. Before the journey begins, let us look into your current level of understanding with a simple pre-assessment.

Kindly watch this video (https://airasiaacademy.com/on-demand-learning/digital-marketing-course-pre-assessment-quiz)

Comment on this post after the completion of the quiz. Good luck!


DAY 1:
(a) Datareportal Global Stat: https://datareportal.com/global-digital-overview

(b) Datareportal Malaysia Stat:
https://datareportal.com/digital-in-malaysia

(c) Relevant ODL video for today's session:

Please screenshot the funnel you have created and post it here 🙂


DAY 2:
(a) Relevant ODL video for today's session:
https://airasiaacademy.com/on-demand-learning/online-branding-odl

Kindly fill it out the given template via email, save it as a PDF and post it here for discussion.


DAY 3:
(a) Social Media Marketing:


DAY 4 & 5: SEO & SEM


DAY 6 & 7: CONTENT & EMAIL


DAY 8: MARKETING PLAN


DAY 9: Customer Segmentation & Social Media Paid Ad Campaign (Meta Ad Manager)

References:

  1. Ad Library - https://www.facebook.com/ads/library/?active_status=all&ad_type=political_and_issue_ads&country=MY&media_type=all

  2. Meta Ad Format -
    https://www.facebook.com/business/ads-guide/update/image

*NOTE: 'Reach & Frequency' buying type has been renamed to 'Reservation'

(a) ODL Video: Customer Segmentation (Knowing your customers) - https://airasiaacademy.com/on-demand-learning/knowing-your-customers

Please create your dummy Meta advertisement here with the dummy Meta Business account given. But do consider the business/brand that you are currently working with Santan, ADE, IIM to select the suitable -

CREATE A DUMMY CAMPAIGN-
Level 1-
*Campaign Objective
*Campaign Budget - Auction Buy - Lifetime Budget

Level 2-
*Campaign Performance Goal
*Campaign Target Audience (Core Audience Setting)
*Placement Automated

Level 3-
*Campaign Creative (Ad) that fits your objective
*Campaign ad CTA (Button) - Destination

Screenshot the advertisement & summary (Review *Make sure you go with the manual setting at the campaign level), share it here


DAY 10: Marketing Mix & Landing Page Creation

(a) https://airasiaacademy.com/on-demand-learning/landing-page-optimisation

POST-ASSESSMENT: https://airasiaacademy.com/on-demand-learning/digital-marketing-course-post-assessment-quiz

Thanks for reading & happy learning!
💚 Ciayi Lim

Good morning i'm in

Hi, Izzati here. Am in.

Yup, done.

done. suprisingly, 6 / 10

I passed the quiz

I've done and passed

Movies Pack .JPG

@mohamadafnan

  1. Landing page - Capturing lead/ prospect using form --> Book an appointment

  2. Retarget the prospect ---> Custom audience setting using social media adverts

Thanks for reading & happy learning!
💚 Ciayi Lim

This post is deleted!

I HAVE ATTACHED THE POST EDITOR

@neesz48 Screenshot 2024-01-08 at 6.03.45 PM.png As discussed 🙂

Thanks for reading & happy learning!
💚 Ciayi Lim

@khai-ruz-92 Personalised email could be a better option of reminder for customers who have purchased flight tickets + in the condition of haven't booked a meal. Great initiative anyway! Well done 🙂

Thanks for reading & happy learning!
💚 Ciayi Lim

Hii......