Welcome to the world of Digital Marketing!
We have a blend of trainees/students from different backgrounds here:
- Allstars (Internal employees of AirAsia Group)
- Public sign-up
- Sponsored by PERKESO
Happy to have you guys here. Before the journey begins, let us look into your current level of understanding with a simple pre-assessment.
Kindly watch this video (https://airasiaacademy.com/on-demand-learning/digital-marketing-course-pre-assessment-quiz)
Comment on this post after the completion of the quiz. Good luck!
DAY 1:
(a) Datareportal Global Stat: https://datareportal.com/global-digital-overview
(b) Datareportal Malaysia Stat:
https://datareportal.com/digital-in-malaysia
(c) Relevant ODL video for today's session:
- https://airasiaacademy.com/on-demand-learning/the-digital-marketing-landscape-odl
- https://airasiaacademy.com/on-demand-learning/inbound-vs-outbound-marketing
- https://airasiaacademy.com/on-demand-learning/funnel-development
Please screenshot the funnel you have created and post it here 
DAY 2:
(a) Relevant ODL video for today's session:
https://airasiaacademy.com/on-demand-learning/online-branding-odl
Kindly fill it out the given template via email, save it as a PDF and post it here for discussion.
DAY 3:
(a) Social Media Marketing:
- Account Creation & Connection
- Inbox Management
- Competitors Tracking (using RivalIQ to generate reports - NON-PAID STRATEGY)
(b) ODL Video: https://airasiaacademy.com/on-demand-learning/social-media-marketing-landscape
DAY 4 & 5: SEO & SEM
- Forum Post: https://forum.airasiaacademy.com/topic/544/dm-jan-2024-seo
- Forum Post: https://forum.airasiaacademy.com/topic/545/dm-jan-24-google-ads
DAY 6 & 7: CONTENT & EMAIL
- Forum Post: https://forum.airasiaacademy.com/topic/546/jan-dm-2024-content-marketing/7
- Email Newsletter exercise sent to trainer@airasiaacademy.com
DAY 8: MARKETING PLAN
DAY 9: Customer Segmentation & Social Media Paid Ad Campaign (Meta Ad Manager)
References:
-
Ad Library - https://www.facebook.com/ads/library/?active_status=all&ad_type=political_and_issue_ads&country=MY&media_type=all
-
Meta Ad Format -
https://www.facebook.com/business/ads-guide/update/image
*NOTE: 'Reach & Frequency' buying type has been renamed to 'Reservation'
(a) ODL Video: Customer Segmentation (Knowing your customers) - https://airasiaacademy.com/on-demand-learning/knowing-your-customers
Please create your dummy Meta advertisement here with the dummy Meta Business account given. But do consider the business/brand that you are currently working with Santan, ADE, IIM to select the suitable -
CREATE A DUMMY CAMPAIGN-
Level 1-
*Campaign Objective
*Campaign Budget - Auction Buy - Lifetime Budget
Level 2-
*Campaign Performance Goal
*Campaign Target Audience (Core Audience Setting)
*Placement Automated
Level 3-
*Campaign Creative (Ad) that fits your objective
*Campaign ad CTA (Button) - Destination
Screenshot the advertisement & summary (Review *Make sure you go with the manual setting at the campaign level), share it here
DAY 10: Marketing Mix & Landing Page Creation
(a) https://airasiaacademy.com/on-demand-learning/landing-page-optimisation
POST-ASSESSMENT: https://airasiaacademy.com/on-demand-learning/digital-marketing-course-post-assessment-quiz
As discussed