DM-FEB24: Pre & Post-Assessment Quiz + Practical Learning Sharing*

@shanthenikunaseelan said in DM-FEB24: Pre & Post-Assessment Quiz + Practical Learning Sharing*:

SMART goal : We want to grow total traffic from CRM channel including EDM and PN, to over 2.4mil by December 2024 because CRM channels have a higher conversion rate which leads to higher revenue generated compared to other DM channels

Updated
SMART goal : We want to grow total traffic from CRM channel including EDM and PN, from 2mil at the end of December 2023 to over 2.4mil by December 2024 because CRM channels have a higher conversion rate which leads to higher revenue generated compared to other DM channels

@bob

@bob

Marketing Plan

Marketing Plan: One Page Campaign Overview : https://docs.google.com/document/d/12LzHyrYsK64VChc5ywDM3SsOWQzew74wleP-9CTbvVU/edit

Competitive Analysis: Competitive Analysis Template: https://docs.google.com/spreadsheets/d/1knIM_Gw6X6nlxFuMQrOm3GUJ5qpbrLaV/edit?usp=sharing&ouid=101682873304786580615&rtpof=true&sd=true

Paste your screenshot of the One Page Campaign Overview here.

For your further learning, you can access to this videos:

1. Marketing Plan: https://airasiaacademy.com/on-demand-learning/creating-a-marketing-plan
2. Competitive Analysis: https://airasiaacademy.com/on-demand-learning/online-marketing-research

Happy learning

@bob

@bob

Competitive Research Steps

1. . Identify your top 5 competitors
2. Determine what products your competitors offer
3. Research your competitors' sales tactics and results.
4. Take a look at your competitors' pricing, as well as any perks they offer.
5. Analyze how your competitors market their products.
6. Take note of your competition's content strategy.
7. Analyze the level of engagement on your competitor's content.
8. Observe how they promote their marketing content.
9. Look at their social media presence, strategies, and go-to platforms
10. Compile your findings
11. Identify areas for improvement
12. Create actionable steps and track performance

Research Tools:

1. SEO and PPC Analysis - SEMrush, SEO Analyzer
2. Social Media Analysis - Brandwatch, Talkwalker, Mention, Hootsuite
3. Email Analysis - Owletter, Mailcharts
4. Content Analysis - Buzzsumo, Feedly, Google Alert