MamaNasi can go with the inbound marketing method because first of all, it is the most cost-effective one, as the restaurant is still new and it is such a waste to go big by doing outbound marketing as they are still new in the area. In addition, MamaNasi already has a targeted and interested audience and the customers have trusted that the restaurant does serve good food, therefore, now a matter of building trust with customers so they become regulars. Then, maybe the regulars can get benefits and offers.

I tried my best to come up with this marketing funnel to market any physical product in mind. Basically, this first step is by promoting the products through social media platforms either by posting regular feeds or doing paid advertisements. Then, the audience can directly click on the given link to the landing page.

It is the same format as the previous example, but what's different is in terms of engaging with the interested parties (warm lead) and purchased ones (conversed lead), where the interested parties will be included in the potential lists. They will be given emails with promotions and offers. While the purchased parties will be included in the member's list where they will have long-term benefits as a member. They also will get offers and promotional emails but with a better one. When they become a member, they also can receive benefits if they promote the products to their friends and family.