Brand name : Sea Soil Ya!
Brand unique value proposition:
All sauces are homemade - without alcohol esp the Japanese sauces like teriyaki sauce.
Black pepper sauce, garlic butter sauce etc
Target market :
Kids - sushi selections, pastas
Moms - soups, salmon dishes
Dads - steaks/chops
Strengths :
Good food with affordable prices
Weaknesses :
Location in foodcourt, not many people like to hang out in foodcourt.
Opportunities :
We packed our mushroom soup in a pouch & market it online and sell in other shops
Threats :
To pack in a retort pouch costs very expensive but we cannot sell too expensive.