Based on the diagram above, I try to structure the funnel marketing for a health product called iTeraCare Device under Prife International.
The first stage is to spark awareness among the customers about the brand itself. As it is somehow rather a start-up company, the Prife brand is unusually known by health care consumers, so inbound marketing involves advertising the products on social networking sites, either through regular feed postings or sponsored commercials such as Instagram, Facebook, TikTok and Youtube videos, also the website itself. The viewer can then go directly to the landing page by clicking on the link provided. If the landing page gives cold leads, the remarketing needed to be started again.
The second stage is to impress the potential leads (warm leads) by portraying the image of the company to improve the quality of life through testimonials videos, scientific research and past user’s recommendations, promoting members benefits and free treatment trials. If they are not interested enough, we will ask them to fill in the feedback form and continuously keep them on track by marketing email to update the database of potential customers.
If we succeeded to opt in conversed leads, we will engage them with the same feedback from any helpline for any consultation or inquiries to build the trust of purchasing. After the purchase, we will update them with marketing emails containing promotional benefits, warranty and after-sale service (Delight Stage) to collect more testimonials databases. The emails have continuously been given especially to the members for ongoing perks. If they decline the purchase, we will continue the step the similar to the warm leads.