@robincoenraad

MamaNasi should use inbound marketing as it is a cost-effective method to advertise its business. This strategy is suitable for a new business like MamaNasi unlike other promotional and advertising strategies that are expensive. As inbound marketing focuses on creating relevant content, MamaNasi should improve its content for the advertisement to increase potential customers. For example, MamaNasi can write on its social media or blog that describes its amazing flavors and quality ingredients. Besides that, MamaNasi should posts on social media or blog regularly and create engaging content that potential customer wants to read.

@robincoenraad

This is a funnel for Hijab Scarf Collection.

For this collection, I am using social media platforms such as Facebook, Instagram, and TikTok as a form of awareness. These ads will lead the potential customer to click on the advertisement which will lead to a landing page.

Those who have interested to buy the scarf will directly go to the order page to add it to their cart. Before they purchase and proceed to the payment method, customers are offered the upsell option and purchase the item.

Once the customer purchased the item, they will receive emails for any promotions and offers in order to build customer long-term relationships.