The marketing funnel is for hotel business owners.
Potential leads come from various sources including social media platforms, blogs, and search engine’s search results (organic & paid), which will lead them to the hotel’s website.
On the website, the leads will browse through the rooms, rates, offers etc. and make a decision to book a stay, followed by filling up information (e.g. name, phone number, check-in & check-out date, and voucher code if available) and making payment using integrated payment medium.
Then, the hotel will send an email to the converted leads as confirmation of reservation, containing booking details. Another email will be sent prior to the leads’ date of stay as a friendly reminder. The second follow-up email gives suggestions of activities to do, interesting places to visit, and other useful & interesting information.
After their stay, the hotel will ask for reviews and suggestions for the hotel to improve and give the best service. As a token of gratitude, the leads will receive a voucher code (has a time limit) that can be used for their next stay.