DM-FEB24: Pre & Post-Assessment Quiz + Practical Learning Sharing*
@shanthenikunaseelan said in DM-FEB24: Pre & Post-Assessment Quiz + Practical Learning Sharing*:
SMART goal : We want to grow total traffic from CRM channel including EDM and PN, to over 2.4mil by December 2024 because CRM channels have a higher conversion rate which leads to higher revenue generated compared to other DM channels
Updated
SMART goal : We want to grow total traffic from CRM channel including EDM and PN, from 2mil at the end of December 2023 to over 2.4mil by December 2024 because CRM channels have a higher conversion rate which leads to higher revenue generated compared to other DM channels
Marketing Plan
Marketing Plan: One Page Campaign Overview : https://docs.google.com/document/d/12LzHyrYsK64VChc5ywDM3SsOWQzew74wleP-9CTbvVU/edit
Competitive Analysis: Competitive Analysis Template: https://docs.google.com/spreadsheets/d/1knIM_Gw6X6nlxFuMQrOm3GUJ5qpbrLaV/edit?usp=sharing&ouid=101682873304786580615&rtpof=true&sd=true
Paste your screenshot of the One Page Campaign Overview here.
For your further learning, you can access to this videos:
- Marketing Plan: https://airasiaacademy.com/on-demand-learning/creating-a-marketing-plan
- Competitive Analysis: https://airasiaacademy.com/on-demand-learning/online-marketing-research
Happy learning
Competitive Research Steps
- . Identify your top 5 competitors
- Determine what products your competitors offer
- Research your competitors' sales tactics and results.
- Take a look at your competitors' pricing, as well as any perks they offer.
- Analyze how your competitors market their products.
- Take note of your competition's content strategy.
- Analyze the level of engagement on your competitor's content.
- Observe how they promote their marketing content.
- Look at their social media presence, strategies, and go-to platforms
- Compile your findings
- Identify areas for improvement
- Create actionable steps and track performance
Research Tools:
- SEO and PPC Analysis - SEMrush, SEO Analyzer
- Social Media Analysis - Brandwatch, Talkwalker, Mention, Hootsuite
- Email Analysis - Owletter, Mailcharts
- Content Analysis - Buzzsumo, Feedly, Google Alert