SEO
Do share with me your finding here for me to audit and guide you
Complete 5 keyword findings using this template: https://docs.google.com/spreadsheets/d/1oGNiBYWCKX0-brSwOiox6ay-YuTsXKafML6e7wOZEsI/edit?usp=sharing
Create your content using this template: https://docs.google.com/document/d/16IYkIXE0U6CewnB525nNtxwl-NRMQiM08Ny6Sri2W_k/edit?usp=sharing
SEM
Tools for Keyword Research
Google Keyword Planner
SEMRush Advertising Research
Adword Wrapper: https://www.adwordswrapper.com/
Google Ads Mockup Generator: https://andrew.marketing/ad-preview-tool/
Post your Google Ads here.
For more learning on SEM, you could log into this video: https://airasiaacademy.com/on-demand-learning/search-engine-marketing
Remember to take the quizzes too.
Happy learning.
For SEM class, here is the slide: https://drive.google.com/file/d/1k6q97TXK2Vvc2gTllJ52uxqBAR14IS1v/view?usp=drive_link
Email Marketing
Mailchimp: https://mailchimp.com/
Mailerlite: https://www.mailerlite.com/
GetResponse: https://www.getresponse.com/
EngineMailer: https://www.enginemailer.com/
For further learning, you can watch the video: https://airasiaacademy.com/on-demand-learning/email-marketing
Post your email screenshot here
Hello all,
Here some of the tools for content marketing:
Feedly: https://feedly.com/i/discover
Google Alerts : https://www.google.com/alerts
Templates:
Content Mapping : https://docs.google.com/document/d/1ChStqVb4D2x3OkjXr9mv8jZ3yXMRGtKk/edit
SMART Marketing Goals: https://docs.google.com/document/d/1ooAtYPrZXkDy1Z_Ew2UO4NRuTycqjZ6QSBVMjdC6DWE/edit?usp=sharing
Social Media Editorial Calendar: https://docs.google.com/spreadsheets/d/1zBfc_1IfepOImp4LqJuSW4HLyWcdgxy9/edit#gid=1734548962
Do share your Content Mapping by posting screenshot of 1 of your Persona and Content Mapping in this forum. Post your SMART Goal statement too.
Also share screenshot of your Social Media Editorial Calendar
@trainer
SMART Goals Summary:
Brand: Bu Tian Matcha Dessert Shop
Product: Cakes, Tarts
To achieve a 20% increase in monthly sales within the next quarter, we will introduce additional flavors of matcha cakes, ensuring our marketing efforts on platforms like Instagram and Facebook effectively promote these new offerings to our target audience.
