SEM
Tools for Keyword Research
Google Keyword Planner
SEMRush Advertising Research
Adword Wrapper: https://www.adwordswrapper.com/
Google Ads Mockup Generator: https://andrew.marketing/ad-preview-tool/
Post your Google Ads here.
For more learning on SEM, you could log into this video: https://airasiaacademy.com/on-demand-learning/search-engine-marketing
Remember to take the quizzes too.
Happy learning.
@vanessabudiman you are most welcome. See you in person soon.
Tools for Technical SEO:
Page Speed: https://pagespeed.web.dev/
Google Search Console: https://search.google.com/search-console/about
Google Analytics: https://analytics.google.com/
Website Crawler Test - https://seomator.com/website-crawl-test
Mobile Friendly Test - https://seomator.com/mobile-friendly-test
SEMRush - https://www.semrush.com/
Steps to set up Google Search Console:
Select Domain on Property Type pop up, and paste the url
Copy the TXT file
Log into your domain DNS, paste the TXT at domain record
Verify at Google Search Console pop up
Set Up Google Analytics:
Sign up Google Analytics with gmail
Install and activate Google Analytics Plugins - ExactMetrics (sign in with the same gmail you register with Google Analytics)
Off Page SEO
Backlinks: https://www.linksmanagement.com/
Selecting Right Backlinks:
Good TLD : .com, .com.my, .net, .org
Authority Site: DA & PA preferable 25 and above with good UI and content
Make sure NOT illegal and medical sites
Make sure NOT Link farm (lot of backlinks to others sites)
Keyword Research
1.Ubersuggest Chrome Extension: https://chromewebstore.google.com/detail/ubersuggest-seo-and-keywo/nmpgaoofmjlimabncmnmnopjabbflegf (must use Google Chrome Chrome)
2. SEMRush : https://www.semrush.com/
3. Ahref : https://ahrefs.com/keyword-generator
Complete 5 keyword findings using this template: https://docs.google.com/spreadsheets/d/1oGNiBYWCKX0-brSwOiox6ay-YuTsXKafML6e7wOZEsI/edit?usp=sharing
On Page SEO
Install Yoast SEO Plugin at the Dashboard
Blog Optimisation:
H1 (Headline) - with keyword
H2 (sub heading) - use secondary keywords
Introduction - with keywords
Name the images with keyword
Alt Text - includes keyword
URL - only keyword
Meta Title - includes keyword
Meta Description - includes keyword
Keyphrase - keyword only!
For more learning, you could watch this video on SEO: https://airasiaacademy.com/on-demand-learning/seo-for-beginners
Happy learning!
Slides
Competitive Analysis: https://drive.google.com/file/d/1qZU54Xh2sgH_JBxT9ZXWw-2M6ARXCrAb/view?usp=sharing
Marketing Plan: https://drive.google.com/file/d/1Cg0R9jTWHfSgd7mgyFM2CArABSkdY3JD/view?usp=sharing
Marketing Plan
Submit Marketing Plan link here:
Hello all,
Here some of the tools for content marketing:
Feedly: https://feedly.com/i/discover
Google Alerts : https://www.google.com/alerts
Templates:
Content Mapping : https://docs.google.com/document/d/1ChStqVb4D2x3OkjXr9mv8jZ3yXMRGtKk/edit
SMART Marketing Goals: https://docs.google.com/document/d/1ooAtYPrZXkDy1Z_Ew2UO4NRuTycqjZ6QSBVMjdC6DWE/edit?usp=sharing
Social Media Editorial Calendar: https://docs.google.com/spreadsheets/d/1zBfc_1IfepOImp4LqJuSW4HLyWcdgxy9/edit#gid=1734548962
Do share your Content Mapping by posting screenshot of 1 of your Persona and Content Mapping in this forum. Post your SMART Goal statement too.
Also share screenshot of your Social Media Editorial Calendar
Email Marketing
Mailchimp: https://mailchimp.com/
Mailerlite: https://www.mailerlite.com/
GetResponse: https://www.getresponse.com/
EngineMailer: https://www.enginemailer.com/
For further learning, you can watch the video: https://airasiaacademy.com/on-demand-learning/email-marketing
Post your email screenshot here
SEM
Tools for Keyword Research
Google Keyword Planner
SEMRush Advertising Research
Adword Wrapper: https://www.adwordswrapper.com/
Google Ads Mockup Generator: https://andrew.marketing/ad-preview-tool/
Post your Google Ads here.
For more learning on SEM, you could log into this video: https://airasiaacademy.com/on-demand-learning/search-engine-marketing
Remember to take the quizzes too.
Happy learning.