Above is a step by step marketing funnel, of a Marketing Company seeking participant to enrol their Live Webinar on Digital Marketing Strategy.
Initially, the company creating awareness by running an advertisement on social media ( Facebook, Instagram, Twitter). Upon getting lead, the audience required to fill some info by clicking CTA. Several info need to be filled, for instances, name, phone number and email address as at the stage of decision here. Next, a welcome email will be send with a telegram link attached to it.
As reaching the action stage, the participant join the Live Webinar. At the stage of retention, the Marketing Company send a Thank-You email to the participant as a token of appreciation. Plus, an email asking for the feedback and free e book will also been send to retain the relationship.