@robincoenraad

This funnel can be used for any type of business (but when creating it I had brands with a younger target audience in mind).

Awareness is created via influencer marketing on platforms which are generally used by the younger audiences - on top of that, the brand will also run Instagram Ads. Both avenues aim to drive traffic to the website where users will be prompted to sign up for a first-time user discount & will automatically be registered for the loyalty program (e.g Points collected for every RM10 spent, collect points for discount on your next purchase).

After browsing the website & placing an order, there will be a pop-up leading to the upsell page which offers more discounts/promotion. Then, users will have to share their details (name, e-mail, phone number, address) for shipping purposes. This information will be used for cart-reminder emails if the user decides not to proceed with the purchasing step this round.

After purchase step, the brand can run retargeting ads via various social media platforms to create aided recall amongst purchasers. On top of that, newsletters will be sent every 10 days to notify of promotions/offers and remaining points to be spent from the loyalty program.