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    ciayilim

    ciayilim

    @ciayilim

    Digital Marketing Lead Trainer at AirAsia Academy,
    also a Brand & Marketing Consultant at Greenie Solutions.

    • Meta Certified Professional with over 10 years of work experience in brand & marketing.
    • MBA graduate from Bournemouth University, accredited by the Chartered Management Institute.
    • Served as the co-presenter during the ‘Festival of Learning Programme’ at China SIAS University.
    • Started Greenie Solutions (Brand & Marketing Consulting Studio) in 2013 and worked closely with SMEs, Social Enterprises, and Non-profits in Europe and Asia.
    • Specialises in Online Branding, Social Media Marketing, Content Marketing, and eCommerce.
    • Trustee and Marketing Advisor of the UK Wisdom Foundation and played an active role in humanitarian works with the International Lions Clubs.
    • Passionate about sustainable & mindful living and holds an RYT 200 Certified Yoga Trainer by the Yoga Alliance in San Francisco.

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    Best posts made by ciayilim

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    Latest posts made by ciayilim

    Attract more traffic & increase sales transaction with PayHalal

    It is interesting to know that there is an exclusive online payment verification for the Muslim community - PayHalal in Malaysia that emphasises Syariah-compliant.

    This could be an effective online marketing mix strategy if you have an online store and target a dedicated demographic audience.

    posted in Digital Marketing •
    [WORKSHOP] Social Listening: Creating Relevant Social Media Content @ 11 November 22

    This space is created for MyDigitalMaker Workshop on 11 November 2022. Hope you guys enjoy the session & achieve the outcome of learning - "Understand what is social listening and know how to create relevant social media content".

    Feel free to share your social media post here ☺️

    posted in Digital Marketing •
    Landing Page Optimisation

    Glad that you found this space! ☺️

    We have instructor-led training & on-demand learning videos to talk about 'Landing Page Optimisation', and this is the space for you to discuss further related to this topic.

    posted in Digital Marketing •
    RE: Creating A Marketing Plan @ 29 October 2022 Training

    Just in case you want to revisit the workshop topic, feel free to look into this ODL video: https://airasiaacademy.com/odl/course/online-marketing-plan-for-small-businesses

    posted in Digital Marketing •
    RE: Creating A Marketing Plan @ 29 October 2022 Training

    @nscluv838 Remember to look into the delivery restriction across countries, especially on the tax incurred.

    posted in Digital Marketing •
    RE: Creating A Marketing Plan @ 29 October 2022 Training

    @farahhanim-halim Look into your price positioning and feel free to email me for further review. You can look into the pricing strategy for the extended product to sell online/ across digital platforms for food delivery.

    posted in Digital Marketing •
    RE: Creating A Marketing Plan @ 29 October 2022 Training

    @belimayashop Interesting Yuhana. As you have clearly stated under 'Weaknesses', it is a lack of focus points due to the wide range of products under your brand. We will look into that more in the upcoming 'Online Branding' workshop on 5th November 2022. See you again soon 🙂

    posted in Digital Marketing •
    RE: Creating A Marketing Plan @ 29 October 2022 Training

    @sales Based on your exercise, you may need to relook into your target market - Are you targeting businesses (Trade) or end consumers? If this is B2B, you may need to expand further according to company sizes, structure...etc.

    Look into our ODL on "Knowing Your Customers" to learn more: https://airasiaacademy.com/odl/course/knowing-your-customers

    Most importantly, understand what is your customer's preferred communication platform and expand your online marketing strategy from there with relevant content.

    posted in Digital Marketing •
    RE: Creating A Marketing Plan @ 29 October 2022 Training

    @shadinasha90 To recap what we briefly mentioned during the workshop/training, the improvement we could look into from your exercise are:

    1. Target market can be refined with a clearer indication of demographic i.e. preferred language, income level...etc.

    2. Look into paid ad marketing for social media from our ODL: https://airasiaacademy.com/odl/course/social-media-marketing-landscape

    3. Look into the opportunity from border release by the government where more travelers are able to fly to Langkawi now without the striction of PCR tests and quarantine.

    4. Threat, yes it could competitive market. Hope you can proceed with the product versus pricing competitive landscape and identify your positioning strategy and set goals from there for your online marketing.

    posted in Digital Marketing •
    Online Marketing Plan For Small Businesses

    Glad that you found this space! ☺️

    We have an on-demand learning video to talk about 'Online Marketing Plan For Small Businesses', and this is the space for you to discuss further related to this topic.

    posted in Digital Marketing •