Competitors' online analysis is one of the practices in Digital Marketing and it is also overlapping with social media monitoring and listening.

Do we need software/app/tool to monitor or track our competitors on social media? Well, there are free monitoring features available on Social Media platforms for example Page's performance tracking with LinkedIn Analytics:

• Under 'LinkedIn Analytics' > 'Competitors', you can add up to a maximum of 10 competitors pages to track

• Standard tracking metrics include the number of Page Followers (All-time & new followers gained) and Organic Content Performance (Total number of posts & total number of engagements)

However, with the other social media monitoring & listening tools, we are able to track a lot more information to gather deeper insights to understand our current positioning in the market in order to formulate a better social media marketing strategy plan.

There are some free and paid tools available in the markets and you may refer to the existing reviews/comparisons as such:

1. https://www.socialpilot.co/facebook-analytics-tools
2. https://napoleoncat.com/blog/social-media-analytics-tools/
3. https://www.socialmediatoday.com/news/planning-for-2023-researching-the-competition/639899/

Besides that, we do have some ODL courses available to learn about the key performance metrics while tracking your competitors using the popular Social Media Monitoring tools:

1. Social Media Monitoring: SemRush Review

2. Social Media Monitoring: Mentionlytics Review

3. Social Media Monitoring: Hootsuite Review

4. Social Media Monitoring: RivalIQ Review

Feel free to chip in your thoughts here after watching the videos.

Happy Learning!

Glad that you found this space! ️

We have instructor-led training & on-demand learning videos to talk about 'Landing Page Optimisation', and this is the space for you to discuss further related to this topic.

This is a course created mainly for those who are interested to learn more about promoting nonprofit organisations online with Meta Facebook marketing, the course outline includes:

1. Set up/ check your Facebook Page setting

2. Schedule relevant content to achieve the dedicated objective

3. Perform A/B Test to understand what type of content work best

4. Boost the good performing post with an advertisement budget

5. Recruit supporters and build a strong community with Facebook Group

6. Organise fundraising event with Eventbrite & Facebook Event tool

7. Constantly monitoring the page, content & event performance with analytics from the 'Insights' page

Remember to study the relevant Meta Policies:

• Meta Advertising & Community Standards

• Essential Guide for The Community Management

• Meta Certified Community Manager Examination

@ciayilim Latest update from META regarding the changes to Shops in APAC: https://www.facebook.com/business/help/1274670466450603

• Businesses will no longer be able to host a shop on their Facebook Page or Instagram account, unless the shop has Checkout with Facebook or Instagram enabled in the US.

• Businesses without an accessible shop will no longer be able to use features associated with Shops, including product tagging (in posts, reels and stories) and creating new custom and lookalike audiences derived from people who visited a shop.

Selling products on social media is one of the common strategies in today's digital marketing landscape. However, is this a suitable strategy for all brands online?

Take a look at some of the relevant ODL courses and share your thoughts here!

1. Social Commerce: Effective Product Presentation

2. Social Commerce: Facebook, Instagram Shop, And Dynamic Advertisements

@prafful Awesome! Will check out the ODL Course!

This topic is for the YouTube Marketing 101 On-demand Learning (ODL) course learning materials:

1. CHAPTER 1: YouTube Channel Creation

Before creating your YouTube Channel, you may also consider referring to the Social Media Marketing course to learn how to select the suitable social media platform for your brand or business

Some of the reference links from YouTube that I have discussed under Chapter 1 as below:

• YouTube Community Guidelines

• Child Safety Policy

2. CHAPTER 2: YouTube Videos & Shorts Creation

When we are uploading YouTube videos, besides the Standard YouTube license we also have a Creative Commons license, mainly for Content Creator.

You should also be able to identify if the videos are 'Made For Kids'. This is to comply to the Children's Online Privacy Protection Act (COPPA).

Remember to also explore the new YouTube Shorts with some fun remixing strategies!

3. CHAPTER 3: YouTube Channel Analytics

Last but not least, we should constantly monitor the performance of our YouTube Channel & Content. You can always refer to YouTube for the definition of each performance metric.

Feel free to also check out the related Social Media Monitoring courses below:

• Social Media Monitoring with Mentionlytics

• Social Media Monitoring with SemRush

• Social Media Monitoring with RivalIQ

• Social Media Monitoring with Hootsuite

This topic is for the Linkedin Marketing 101 On-demand Learning (ODL) course learning materials:

1. CHAPTER 1: Business Page Creation

You may refer to the Social Media Marketing course to learn how to select the suitable social media platform for your brand or business

2. CHAPTER 2: Content Publishing

The best practices are as below:

You may also find the post-scheduling article from Linkedin and the content analytics metrics definition in Chapter 2 learning

3. CHAPTER 3: Linkedin Campaign Manager

You may find the billing method options, also the overall ads format guidance under Chapter 3

4. CHAPTER 4: Performance Management

Learn more about Social Media Monitoring using SemRush from the dedicated ODL course

You may also get the Linkedin Page Analytics definition in Chapter 4 learning and if you are using Hootsuite as your Social Media Monitoring tool, there is a metrics definition from them as well

References:
https://datareportal.com/essential-linkedin-stats
https://datareportal.com/reports/digital-2023-deep-dive-linkedins-new-user-milestone/

A standard exercise we will go through during the 'Online Branding' topic is to perform online brand performance monitoring using the Talkwalker tool.

Based on a brand that was picked by a student - 'KLIPSCH' and the identified competitors, 'SHURE' and 'POLK AUDIO', we can monitor the basic metric i.e.:

1. The number of 'online brand mention' (Refer to the number under RESULTS)

2. As well as the online brand mention SOV (Refer to the pie chart %)

More metrics can be monitored with other social media monitoring tools which will be discussed in the specific topic of discussion.

Relevant Topic of Discussion: https://forum.airasiaacademy.com/topic/232/understanding-utilising-social-media-for-competitor-analysis/2

In my opinion, we are dealing with the ever-changing and competitive Digital Marketing landscape therefore it is important for a digital marketer to be resilient and creative.

Usually, we will have an ice-breaking session during our first topic of Digital Marketing Bootcamp where students share their most recent shopping experience journey as a customer.

Be it an online or offline business, customers normally recognise a problem and search for solutions via their preferred digital channels at the stage of AWARENESS and factors to CONSIDER are also different depending on the individual's preferences for them to proceed towards the purchase ACTION.

In today's landscape, we are dealing with the rising of brand discovery and research via social media especially for Generation Z and early Millenials (Statistic reference from Datareportal April 2023 Report)

Some of the key pointers that we understand from today's landscape are:

• Changes in digital media preferences when comes to brand discovery and research at the awareness stage

• Rising of digital content consumption in short video format due to the active user's growth on a particular social media platform

• Some key factors to persuade online purchase are 'Free Delivery', 'Discount Code' and 'Customer Reviews' (Brand Trust)

• Common online payment method is using credit cards but the rising trend by using e-wallets and 0% interest instalment plan

Feel free to learn from our on-demand learning video on The Digital Marketing Landscape at your own sweet time, anywhere you want as long as there is an internet connection.

Feedbacks are welcome as well by replying to this topic of discussion. Happy Learning!

A website is like your retail store and the site/brand domain is the address that leads customers to your store. It is part of your online brand asset and usually, we will look into it at the pre-development stage of your website. Consider a few key tips and relevant learning articles from Google Domains below:

1. Associate your brand name with the domain name
Your site domain should reflect your brand name and that is the main communication channel to your targeted audience. Type in your domain name at the domain checker column from domain registration companies such as GoDaddy or Google Domains as the first step and select the domain extension. Check out the article from Google Domains to learn more.

2. Enhance it with a value proposition whenever needed
It is a common situation when your ideal domain name has been taken or marked as a premium domain if your brand name consists of generic keywords. If that is the case, consider the alternative options that are able to enhance your brand value proposition. If you have secured your brand trademark in a particular market and found that the brand name domain is owned by another person, you can seek legal advice to claim the domain ownership. Check out the article from Google Domains to learn more.

One of the value propositions is the brand's country of origin. If you want to highlight your brand establishment in a specific country, you may consider using the country-top-level domain such as (.MY) or (.COM.MY). Refer to the article by Exabytes to learn more about the advantages of using an MY domain name.

3. Consider the domain management option before you purchase
Make sure you look at domain renewal options as well because you may have to pay extra to reclaim the domain's ownership if you missed the domain renewal deadline. Setting up auto domain renewal from the domain registrar would be an easy way out.

Learn more about online branding from our ODL course. Happy learning!

Competitors' online analysis is one of the practices in Digital Marketing and it is also overlapping with social media monitoring and listening.

Do we need software/app/tool to monitor or track our competitors on social media? Well, there are free monitoring features available on Social Media platforms for example Page's performance tracking with LinkedIn Analytics:

• Under 'LinkedIn Analytics' > 'Competitors', you can add up to a maximum of 10 competitors pages to track

• Standard tracking metrics include the number of Page Followers (All-time & new followers gained) and Organic Content Performance (Total number of posts & total number of engagements)

However, with the other social media monitoring & listening tools, we are able to track a lot more information to gather deeper insights to understand our current positioning in the market in order to formulate a better social media marketing strategy plan.

There are some free and paid tools available in the markets and you may refer to the existing reviews/comparisons as such:

1. https://www.socialpilot.co/facebook-analytics-tools
2. https://napoleoncat.com/blog/social-media-analytics-tools/
3. https://www.socialmediatoday.com/news/planning-for-2023-researching-the-competition/639899/

Besides that, we do have some ODL courses available to learn about the key performance metrics while tracking your competitors using the popular Social Media Monitoring tools:

1. Social Media Monitoring: SemRush Review

2. Social Media Monitoring: Mentionlytics Review

3. Social Media Monitoring: Hootsuite Review

4. Social Media Monitoring: RivalIQ Review

Feel free to chip in your thoughts here after watching the videos.

Happy Learning!