This is a marketing funnel for a website platform promoting sustainable fashion. The online business mission is to promote sustainable fashion and build an online community where people are able to exchange unwanted clothing pieces that is still in good condition.
To promote this online platform - im using google ads and paid FB & IG Ads to create awareness on sustainable fashion and how you can contribute/participate by joining the community with a targeted audience of those interest in fashion and sustainability.
The CTA of the paid ads will lead to ‘HOW TO JOIN’ page where interested customers will join and subscribe.
For those subscribers - email updates on what to do next - update style profile > exchange clothing > stylist coach will be sent to them.
For cold leads - re-marketing through email, facebook and IG will be promoted to them on more awareness of sustainable fashion and how to join.
For those subscribers - they will start ordering/exchanging clothing pieces and make purchases. To retain those customers - we will market our offerings and services through email, FB and IG and continue make purchases through the online community.