@afiqahsawal vote

@robincoenraad Based on my opinion, for Mamanasi to generate more sales, I would suggest her to apply inbound marketing. The reason is because, in order for her to reach new customer who might interest or looking for the best Nasi Lemak in that particular area. Since MamaNasi already get attention through outbound marketing, it is show how strong the brand gain trust from the customer. If MamaNasi execute inbound marketing through social media platform such as Fb, Ig And Tiktok, the brand can reach more audience and potential new customer outside from her local area. Who knows people from different city will potentially aware of her brand and interested to suppport her business.

The marketing funnel for my food products which is Kuih Siput traditional Malay snack is by spread the awareness through social media posting organic way. The social media platform are Tiktok Seller, Tiktok, facebook, instagram and search engine through google search and also google maps. By posting the picture and videos of the products is to create awareness about the existing the food products.

When the audience are aware of the food product they will view and click to know more about the information of the food product and might want to know more about the content about the food product such as images, review, process of how to make it and the uniqueness of the product comparing the other similar product in market.

From the information they click it will lead the audience interest to request the information on how to buy the product. For this request the audience can request more info through the link given for every social media bio.
The audience information will be add to CRM based on the views reach from social media posting and search engine result . The data will be analyze to through analytic result from social media posting to know demographic of the audience to create future awareness to achieve more target audience.