@robincoenraad

This is a Marketing Funnel for an e-Commerce that mainly sells solid cologne.

Influencer marketing and ads are ran to obtain leads to land onto web page. After landing on the page, info is taken, with a pop up showing first-time user discount is available.

Cold Leads-Uninterested leads will go into a list and then retargeted with more marketing.

Customers-After adding to cart and purchasing, they are put into a list of customers to then search for lookalikes for targeted marketing. Customers will also receive emails for order confirmation > thank you and greeting > survey > articles (to keep brand in mind)

Warm Leads-After adding to cart but not purchasing, they are added to list of warm leads for remarketing. They will also receive emails to remind they have items in cart > reminder for first-time user discount > articles > articles > articles > articles > final email for both cart and discount reminder