This is the marketing funnel for a new hijab brand. So, to create an awareness by making an organic content on social media where posting everything about the hijab such as the picture, the video tutorial, telling the details about the hijab material, the price, the promotion, the upcoming new collection and more.
When the lead have interest or was looking for the new hijab, they will automatically follow the social media or maybe also turn on the notification post and story to make sure they didn’t missed anything about the hijab. The lead will like the social media post, scroll to see all the design and watched the video as the video will help them to make sure about the design that they want to buy.
The Convert Lead will Whatsapp immediately to get more info about the design. When they satisfied with the information given, they will make a payment as fast as the lightning to secure the design. The items will be post out. The Convert Lead also came from the Whatsapp stories as there can be used to promote too.
The Warm Lead also will contact through Whatsapp to ask anything they want. But sometimes, after the information given, they still thinking and hesitate to buy. A few reason was they want to wait for the salary or maybe to think more rationally. Then, after they saw the Whatsapp stories, a few of them will confident to buy.
The Cold Lead will contact through the Whatsapp but then after all the answered given, they still didn’t have interest to buy even they have been told about the promotion and other stuff that could be more beneficial for them as a buyer.
For an engagement after the purchase, the Convert Lead will be contact again to have their tracking number and will be asked about the parcel arrived and also to get the feedback from them. The feedback or the review will be post on social media to gain more trust from other lead. Any comment given that have to be improved will be take further action. In order to increase the customer lifetime value (CLV), a discount will be giving for the repeat customer and maybe sale on the payday sale only for the membership.