Problem/Objective

• I wish to understand passenger’s behaviour/decision making in purchasing flight ticket.

Questions/Data Collection

1. Preferred flight timing (red eye/morning/evening)
2. What is price range a passenger willing to spend per person (min-max: rm500-1000)
3. What is preferred destination (Asean/non-Asean)
4. What is the time a customer usually purchases the flight ticket (morning, afternoon, midnight)
5. What month usually a customer goes on holiday/travelling (school holidays, public holidays….)