This is a funnel for selling printable designs, spreadsheets, art prints, and other digital products. I'm using my phone number to raise awareness on four social media platforms. I've set up my business funnel to market my Profit Plan course (Guide to selling digital products). My initial strategy was to sell my course. Then I took a piece and created my tripwire product with it.
My funnel begins with a lead magnet that must be configured to route to my tripwire website. A tripwire is a small offer sold to new email subscribers after they opt in through my website. For all of my pages, I utilize LeadPages. I connect my LeadPages opt-in box to ConvertKit so that the first email is sent while they are presented with a low-cost offer. My tripwire page includes a signup event code for ad tracking.
Now, if customers make a purchase on this tripwire page, they are transferred to a cart page on my website, where an add to cart event code is activated. They are presented with an order bump once they have started the purchasing procedure. They are directed to an upsell page to buy my course whether they decide to take the order bump or not. A checkout event code is present on this course sales page for the purpose of tracking advertising.