This is a marketing funnel for my imaginary online perfume brand that I borrowed the idea from an existing online e-commerce shop in Malaysia. The online shop sells 8ml perfumes to their customers through monthly subscriptions. This allows their customers to own multiple perfumes every month without breaking the bank before deciding to buy a full bottle of perfume later on.
The marketing AWARENESS phase starts with organic and paid content using common social media ads such as Facebook ads/posts, Instagram ads/reels, Google ads, YouTube/reels channels, and TikTok reels.
Once we gain INTEREST & DESIRE from users, they will create an account on the main website, which will generate a contact for our mailing CRM. On the website, users will go to the order page to order their desired perfumes.
Once they click "checkout" and pay with their desired payment method, the SALE happens. An email will be sent to the customer for order confirmation.
In the post-sales service, auto-generated emails will be sent through CRM to send marketing emails such as promos, articles, alerts ads for next month's perfume, and more. This will generate continued interest through email marketing. They will also receive a constant blast of ads through other social media throughout their subscriptions."