DM-FEB24: Pre & Post-Assessment Quiz + Practical Learning Sharing*

Do share with me your finding here for me to audit and guide you

Complete 5 keyword findings using this template: https://docs.google.com/spreadsheets/d/1oGNiBYWCKX0-brSwOiox6ay-YuTsXKafML6e7wOZEsI/edit?usp=sharing

Create your content using this template: https://docs.google.com/document/d/16IYkIXE0U6CewnB525nNtxwl-NRMQiM08Ny6Sri2W_k/edit?usp=sharing

Tools for Technical SEO:

1. Page Speed: https://pagespeed.web.dev/
2. Google Search Console: https://search.google.com/search-console/about
3. Google Analytics: https://analytics.google.com/

Steps to set up Google Search Console:

1. Select Domain on Property Type pop up, and paste the url
2. Copy the TXT file
3. Log into your domain DNS, paste the TXT at domain record
4. Verify at Google Search Console pop up

Set Up Google Analytics:

1. Sign up Google Analytics with gmail
2. Follow the steps till you get the
3. Install and activate Google Analytics Plugins - ExactMetrics (sign in with the same gmail you register with Google Analytics)

Off Page SEO

1. Backlinks: https://www.linksmanagement.com/

Keyword Research

1. Ubersuggest Chrome Extension: https://chromewebstore.google.com/detail/ubersuggest-seo-and-keywo/nmpgaoofmjlimabncmnmnopjabbflegf (must use Google Chrome Chrome)
2. SEMRush : https://www.semrush.com/
3. Ahref : https://ahrefs.com/keyword-generator

On Page SEO

1. Install Yoast SEO Plugin at the Dashboard

Blog Optimisation:

1. H1 (Headline) - with keyword
2. H2 (sub heading) - use secondary keywords
3. Introduction - with keywords
4. Name the images with keyword
5. Alt Text - includes keyword
6. URL - only keyword
7. Meta Title - includes keyword
8. Meta Description - includes keyword
9. Keyphrase - keyword only

For more learning, you could watch this video on SEO: https://airasiaacademy.com/on-demand-learning/seo-for-beginners

Happy learning!

SEM

Tools for Keyword Research

1. Google Keyword Planner
2. SEMRush Advertising Research

Adword Wrapper: https://www.adwordswrapper.com/

Google Ads Mockup Generator: https://andrew.marketing/ad-preview-tool/

Post your Google Ads here

@bob

For more learning on XZEM, you could log into this video: https://airasiaacademy.com/on-demand-learning/search-engine-marketing

Remember to take the quizzes too.

Happy learning.

Email Marketing

Design an email, introducing a product/service based on our Email Marketing session. After completion, send the screenshot/ email campaign URL to this FORUM TOPIC


Hello all,

Here some of the tools for content marketing:
Feedly: https://feedly.com/i/discover
Google Alerts : https://www.google.com/alerts

Templates:
Content Mapping : https://docs.google.com/document/d/1ChStqVb4D2x3OkjXr9mv8jZ3yXMRGtKk/edit

SMART Marketing Goals: https://docs.google.com/document/d/1ooAtYPrZXkDy1Z_Ew2UO4NRuTycqjZ6QSBVMjdC6DWE/edit?usp=sharing

Social Media Editorial Calendar: https://docs.google.com/spreadsheets/d/1zBfc_1IfepOImp4LqJuSW4HLyWcdgxy9/edit#gid=1734548962

Do share your Content Mapping by posting screenshot of 1 of your Persona and Content Mapping in this forum. Also share screenshot of your Social Media Editorial Calender

@bob

SMART goal : We want to grow total traffic from CRM channel including EDM and PN, to over 2.4mil by December 2024 because CRM channels have a higher conversion rate which leads to higher revenue generated compared to other DM channels

Step 1: Make it specific.
I want to generate more user acquisition which will also result in more transactions through Strategic Partnerships related to travel ecosystem i.e malls, attractions, events

Step 2: Make it measurable.
I want to grow the numer of users by 10% via mall partnership

Step 3: Make it attainable.
"Case in point, to pitch to ABC Mall as in total they have 6million footfalls.
In order to grow user acquisition let's entice the new users with promo code i.e RM2 off per Ride "

Step 4: Make it relevant.
"Best case scenario, if 10% out of 6million ABC Mall footfalls transacted and uses the promo code

Targeted reach: 6million X 10% = 600,000

Total Est Revenue
(Targeted reach X average ride booking fee)-(Targeted reach*RM2)
(600,000 X RM10) - (60,000 X RM2)
=RM 6,000,000 - RM 1,200,000 = RM4,800,000 "

Step 5: Make it time-bound.
"Realistically, to achieve minimum of 10,000 users per month to achieve RM4.8mil revenue within 6 months (Aug 2024) It require comprehensive co-marketing strategy.

To work with partner on how to utilize mall advertising assets, prominent placement, CRM push, leverage on both offline and online assets."

@shanthenikunaseelan said in DM-FEB24: Pre & Post-Assessment Quiz + Practical Learning Sharing*:

SMART goal : We want to grow total traffic from CRM channel including EDM and PN, to over 2.4mil by December 2024 because CRM channels have a higher conversion rate which leads to higher revenue generated compared to other DM channels

Updated
SMART goal : We want to grow total traffic from CRM channel including EDM and PN, from 2mil at the end of December 2023 to over 2.4mil by December 2024 because CRM channels have a higher conversion rate which leads to higher revenue generated compared to other DM channels

@bob