DM-FEB24: Pre & Post-Assessment Quiz + Practical Learning Sharing*
For more learning on XZEM, you could log into this video: https://airasiaacademy.com/on-demand-learning/search-engine-marketing
Remember to take the quizzes too.
Happy learning.
Email Marketing
Design an email, introducing a product/service based on our Email Marketing session. After completion, send the screenshot/ email campaign URL to this FORUM TOPIC
image url)
Hello all,
Here some of the tools for content marketing:
Feedly: https://feedly.com/i/discover
Google Alerts : https://www.google.com/alerts
Templates:
Content Mapping : https://docs.google.com/document/d/1ChStqVb4D2x3OkjXr9mv8jZ3yXMRGtKk/edit
SMART Marketing Goals: https://docs.google.com/document/d/1ooAtYPrZXkDy1Z_Ew2UO4NRuTycqjZ6QSBVMjdC6DWE/edit?usp=sharing
Social Media Editorial Calendar: https://docs.google.com/spreadsheets/d/1zBfc_1IfepOImp4LqJuSW4HLyWcdgxy9/edit#gid=1734548962
Do share your Content Mapping by posting screenshot of 1 of your Persona and Content Mapping in this forum. Also share screenshot of your Social Media Editorial Calender
SMART goal : We want to grow total traffic from CRM channel including EDM and PN, to over 2.4mil by December 2024 because CRM channels have a higher conversion rate which leads to higher revenue generated compared to other DM channels
Step 1: Make it specific.
I want to generate more user acquisition which will also result in more transactions through Strategic Partnerships related to travel ecosystem i.e malls, attractions, events
Step 2: Make it measurable.
I want to grow the numer of users by 10% via mall partnership
Step 3: Make it attainable.
"Case in point, to pitch to ABC Mall as in total they have 6million footfalls.
In order to grow user acquisition let's entice the new users with promo code i.e RM2 off per Ride "
Step 4: Make it relevant.
"Best case scenario, if 10% out of 6million ABC Mall footfalls transacted and uses the promo code
Targeted reach: 6million X 10% = 600,000
Total Est Revenue
(Targeted reach X average ride booking fee)-(Targeted reach*RM2)
(600,000 X RM10) - (60,000 X RM2)
=RM 6,000,000 - RM 1,200,000 = RM4,800,000 "
Step 5: Make it time-bound.
"Realistically, to achieve minimum of 10,000 users per month to achieve RM4.8mil revenue within 6 months (Aug 2024) It require comprehensive co-marketing strategy.
To work with partner on how to utilize mall advertising assets, prominent placement, CRM push, leverage on both offline and online assets."
@shanthenikunaseelan said in DM-FEB24: Pre & Post-Assessment Quiz + Practical Learning Sharing*:
SMART goal : We want to grow total traffic from CRM channel including EDM and PN, to over 2.4mil by December 2024 because CRM channels have a higher conversion rate which leads to higher revenue generated compared to other DM channels
Updated
SMART goal : We want to grow total traffic from CRM channel including EDM and PN, from 2mil at the end of December 2023 to over 2.4mil by December 2024 because CRM channels have a higher conversion rate which leads to higher revenue generated compared to other DM channels
Marketing Plan
Marketing Plan: One Page Campaign Overview : https://docs.google.com/document/d/12LzHyrYsK64VChc5ywDM3SsOWQzew74wleP-9CTbvVU/edit
Competitive Analysis: Competitive Analysis Template: https://docs.google.com/spreadsheets/d/1knIM_Gw6X6nlxFuMQrOm3GUJ5qpbrLaV/edit?usp=sharing&ouid=101682873304786580615&rtpof=true&sd=true
Paste your screenshot of the One Page Campaign Overview here.
For your further learning, you can access to this videos:
- Marketing Plan: https://airasiaacademy.com/on-demand-learning/creating-a-marketing-plan
- Competitive Analysis: https://airasiaacademy.com/on-demand-learning/online-marketing-research
Happy learning
