DM-APR24: Pre & Post-Assessment Quiz + Practical Learning Sharing
SEO
Do share with me your finding here for me to audit and guide you
Complete 5 keyword findings using this template: https://docs.google.com/spreadsheets/d/1oGNiBYWCKX0-brSwOiox6ay-YuTsXKafML6e7wOZEsI/edit?usp=sharing
Create your content using this template: https://docs.google.com/document/d/16IYkIXE0U6CewnB525nNtxwl-NRMQiM08Ny6Sri2W_k/edit?usp=sharing
SEM
Tools for Keyword Research
Google Keyword Planner
SEMRush Advertising Research
Adword Wrapper: https://www.adwordswrapper.com/
Google Ads Mockup Generator: https://andrew.marketing/ad-preview-tool/
Post your Google Ads here.
For more learning on SEM, you could log into this video: https://airasiaacademy.com/on-demand-learning/search-engine-marketing
Remember to take the quizzes too.
Happy learning.
Hello all,
Here some of the tools for content marketing:
Feedly: https://feedly.com/i/discover
Google Alerts : https://www.google.com/alerts
Templates:
Content Mapping : https://docs.google.com/document/d/1ChStqVb4D2x3OkjXr9mv8jZ3yXMRGtKk/edit
SMART Marketing Goals: https://docs.google.com/document/d/1ooAtYPrZXkDy1Z_Ew2UO4NRuTycqjZ6QSBVMjdC6DWE/edit?usp=sharing
Social Media Editorial Calendar: https://docs.google.com/spreadsheets/d/1zBfc_1IfepOImp4LqJuSW4HLyWcdgxy9/edit#gid=1734548962
Do share your Content Mapping by posting screenshot of 1 of your Persona and Content Mapping in this forum. Post your SMART Goal statement too.
Also share screenshot of your Social Media Editorial Calendar
SMART Goal Summary:
Brand: JILATO
Product: Seasonal Gelato
Increase monthly sales by 20% within the next quarter by launching two new seasonal gelato flavours and promoting them through targeted social media ads and key opinion leader partnerships.
SMART Goal Summary for B.R.A.N.D. Eyewear
I want to grow the number of new website newsletter subscribers generated by 50 per month by sharing 3 new product launches monthly on instagram because market insights indicate that intended subscribers convert to customers better than leads from PPC advertising. I'll reach 50 monthly subscribers per month, 300 in total in 6 months from today.