[ODL/ILT] Landing Page Optimisation

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We have instructor-led training & on-demand learning videos to talk about 'Landing Page Optimisation', and this is the space for you to discuss further related to this topic.

@ciayilim

Here's the link: https://mailchi.mp/b3b3f3631603/pixelsy-office-printables.

Thanks for your guidance.

From: OBI

@rubijamaluddin Great attempt Obi! I just want to compile all the information I understand so far on your business/brand with the below remarks:

1. If Sarah is your target customer (https://forum.airasiaacademy.com/topic/9/knowing-your-customers/3), you probably want to include that in your campaign plan and enhance the persona with what you have indicated in the plan: "who appreciates unique and personalized artwork for their office." because she is your primary target where you can provide a solution by offering office printables (Primary Online Product).

2. Objective of your landing page is to generate leads with the given perk of a 30% discount on the first purchase. The headline can be improved by telling your TA (Probably Sarah here) why they need that solution. Perhaps your last sentence 'Stay productive & organised' could be rephrased as the attention-grabbing headline and supported with the sub-head 'Grab your exclusive 30% discount now!' leave the details to the T&C disclaimer.

3. 2nd section can be improved by showing your products i.e. Latest/ Best-selling Office Printables and increasing persuasion points by showing testimonials or social proof as discussed. Then, repeat CTA before reaching the footer.

@ciayilim

Thank you for your thoughtful comment, it has given me some great ideas for how to improve my landing page content and design.

From: OBI

Hi Ciayi,

Here's my landing page: https://mailchi.mp/a0666699cdc8/blanca-basketball-join-the-game

Thanks.

@xinxuan Great visual Areas to discuss further as below:

1. From your campaign plan, the objective is to increase sales conversion with Limited Edition products therefore the main banner/headline should feature "Limited Edition Products" and your promotion strategy is "Purchase Limited Edition Products (Co-branding products with the famous basketball players) & stand a chance to meet with the famous basketball players"

2. Potential subhead could highlight the 20% instant discount perk for members. So, CTA is --> Be our member (auto-subscribe to email marketing newsletter) to join a 20% instant discount on Limited Edition Products & stand a chance to meet with famous basketball players.

Keep the message clear & straight to the point normally helps

@ciayilim Here's my landing page.

https://editor.wix.com/html/editor/web/renderer/edit/cc82e1eb-49b2-4654-a913-c5466bef8d82?appsToInstall=Blog%2CForms%2CVideo%2CForum&businessName=Sirap Limau&industryId=f36ecf79985b667e0bf3aff6&metaSiteId=fcae955e-4ed0-44f9-adfa-c94298e5771e&ref=site-dropdown&siteCreationWizard=true&structureId=613efcf07b3e9c0016571b2a

im using wix btw

@hanis Good to see a variation. However, could you please publish the page and share the URL again? It should work as [yourwixaccountname.wixsite.com] (Example from previous student's e-portfolio creation like this: https://kamiliamahayudin.wixsite.com/home)

@ciayilim Here you go!

https://hanisaliaahidzir.wixsite.com/siraplimautest