A standard exercise we will go through during the 'Online Branding' topic is to perform online brand performance monitoring using the Talkwalker tool.
Based on a brand that was picked by a student - 'KLIPSCH' and the identified competitors, 'SHURE' and 'POLK AUDIO', we can monitor the basic metric i.e.:
1. The number of 'online brand mention' (Refer to the number under RESULTS)
2. As well as the online brand mention SOV (Refer to the pie chart %)
More metrics can be monitored with other social media monitoring tools which will be discussed in the specific topic of discussion.
Relevant Topic of Discussion: https://forum.airasiaacademy.com/topic/232/understanding-utilising-social-media-for-competitor-analysis/2