Online Brand Performance Monitoring - Using Talkwalker Tool

A standard exercise we will go through during the 'Online Branding' topic is to perform online brand performance monitoring using the Talkwalker tool.

Based on a brand that was picked by a student - 'KLIPSCH' and the identified competitors, 'SHURE' and 'POLK AUDIO', we can monitor the basic metric i.e.:

1. The number of 'online brand mention' (Refer to the number under RESULTS)

Screenshot 2023-05-06 at 3.37.20 PM.png

2. As well as the online brand mention SOV (Refer to the pie chart %)

Screenshot 2023-05-06 at 3.37.41 PM.png

More metrics can be monitored with other social media monitoring tools which will be discussed in the specific topic of discussion.

Relevant Topic of Discussion:

Thanks for reading & happy learning!
šŸ’š Ciayi Lim