⭐️ [ODL] Linkedin Marketing 101 Learning Materials

This topic is for the LinkedIn Marketing 101 On-demand Learning (ODL) course learning materials:

1. CHAPTER 1: Business Page Creation

You may refer to the Social Media Marketing course to learn how to select the suitable social media platform for your brand or business

2. CHAPTER 2: Content Publishing

The best practices are as below:
Screenshot 2023-06-26 at 4.04.23 PM.png

You may also find the post-scheduling article from LinkedIn and the content analytics metrics definition in Chapter 2 learning

3. CHAPTER 3: LinkedIn Campaign Manager

You may find the billing method options, also the overall ads format guidance under Chapter 3

4. CHAPTER 4: Performance Management

Learn more about Social Media Monitoring using Semrush from the dedicated ODL course

You may also get the LinkedIn Page Analytics definition in Chapter 4 learning and if you are using Hootsuite as your Social Media Monitoring tool, there is a metrics definition from them as well


Thanks for reading & happy learning!
💚 Ciayi Lim