This topic is for the LinkedIn Marketing 101 On-demand Learning (ODL) course learning materials:
1. CHAPTER 1: Business Page Creation
You may refer to the Social Media Marketing course to learn how to select the suitable social media platform for your brand or business
2. CHAPTER 2: Content Publishing
The best practices are as below:
You may also find the post-scheduling article from LinkedIn and the content analytics metrics definition in Chapter 2 learning
3. CHAPTER 3: LinkedIn Campaign Manager
You may find the billing method options, also the overall ads format guidance under Chapter 3
4. CHAPTER 4: Performance Management
Learn more about Social Media Monitoring using Semrush from the dedicated ODL course
You may also get the LinkedIn Page Analytics definition in Chapter 4 learning and if you are using Hootsuite as your Social Media Monitoring tool, there is a metrics definition from them as well
References:
https://datareportal.com/essential-linkedin-stats
https://datareportal.com/reports/digital-2023-deep-dive-linkedins-new-user-milestone/