ODL Video: Social Media Marketing For Nonprofit Organisations
This is a course created mainly for those who are interested to learn more about promoting nonprofit organisations online with Meta Facebook marketing, the course outline includes:
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Set up/ check your Facebook Page setting
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Schedule relevant content to achieve the dedicated objective
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Perform A/B Test to understand what type of content work best
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Boost the good performing post with an advertisement budget
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Recruit supporters and build a strong community with Facebook Group
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Organise fundraising event with Eventbrite & Facebook Event tool
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Constantly monitoring the page, content & event performance with analytics from the 'Insights' page
Remember to study the relevant Meta Policies: