PERKESO GIG - Sri Aman Training

Welcome to airasia Academy forum!

This is a classroom created for PERKESO GIG - Sri Aman Training from
30 October 2023 until
3 November 2023

You be will having:

DAY 1 & 2 Training from myself, Ciayi Lim
on Digital Marketing

DAY 3 - 5 Training from Frank Bateman
on Soft Skills

Kindly use this classroom topic & group for any communication/inquiries in regards to your training (Learning Topics)

@ciayilim To recap 30th October 2023 learning:

1. Set your brand identity. Fundamental: Brand Name, Logo, Colour, and voice according to brand personality.

ODL Video: https://airasiaacademy.com/on-demand-learning/online-branding-odl

2. Type of digital content. Fundamental: Know your objective & choose the suitable content format, create content using a Canva template that aligns with your brand identity, and use the Magic Text AI function.

YOU HAVE DONE THIS WITH YOUR SMARTPHONE!

3. ADDED VALUE:

• You have also created your LinkedIn Profile & published your first LinkedIn post. Remember to update your profile according to best practices.

*As for @abigaileve03 , great effort on the brand logo & poster for the Cafe business (As below):

We have also discussed areas to improve as below:

1. More attractive Headline
2. Better showcase the products to generate interest
3. Clearer CTA at the bottom
4. Clearer brand positioning with location indication

• You also know how to create a Google Form where you can copy the URL to paste as a CTA of dedicated digital content.

To recap 31st October 2023 learning:

Use Livan Cafe as the example

1. You have created your own Google Form

2. Apply it to a landing page with Google Sites

• Also added FAQ & Google Maps

3. Learn how to create a Facebook ad to promote that landing page

Remember to keep updating your resume on LinkedIn for potential job placement! Best wishes.

@ciayilim https://sites.google.com/view/livancafe/home

@ciayilim https://sites.google.com/view/livan-cafe/home

https://sites.google.com/view/livancafe22/home

@ciayilim https://sites.google.com/view/azmirul/home

@ciayilim https://sites.google.com/view/mardiazi/home

@ciayilim https://sites.google.com/view/priscilla05/home

@ciayilim https://sites.google.com/view/victoria2001/laman-utama

@ciayilim https://sites.google.com/view/deshon96/home