[PERKESO GIG] Digital Marketing & Sales Excellence Programme - Nov 2023

Welcome to airasia Academy forum!

This is a classroom created for the PERKESO GIG -

Digital Marketing & Sales Excellence Programme

  • DAY 1 on 28 November 2023
  • DAY 2 on 29 November 2023

Kindly use this classroom topic & group for any communication/inquiries in regards to your training (Learning Topics)


RECAP OF DISCUSSION:

28th November 2023 - Online Branding & eCommerce Site Builders

  1. Understand your brand positioning with a clear mission statement > personality > identity with:
  • Brand Name and logo Creation using Canva
  • Brand domain confirmation using Godaddy

You have created your own product page/ information using the WIX Site Builder Mobile App and you understand how to update product listing to an eCommerce site.
Screenshot 2023-11-28 at 4.42.10 PM.png Screenshot 2023-11-28 at 4.41.56 PM.png

  1. Standard eCommerce Site Builder in the Market
  • To create an online brand presence and sell online with a website
  • Manage eCommerce products using site builder mobile app

29th November 2023 - Digital Content Creation & Social Media Marketing


RECAP OF DISCUSSION:

  1. Learn how to identify product USP

  2. Learn how to expand product USP into a blog post
    https://greeniesolutions.wixsite.com/ecommerce-store/blog/categories/perkeso-gig-nov23

  3. Learn how to summarize the blog post in different digital content format

  4. Learn how to manage social media business pages with Meta Business Suite

Overall mobile apps/ digital marketing tools involved:

  1. Canva - Brand Logo, Carousel & Video
  2. WIX - eCommerce & Blog
  3. ChatGPT & Grammarly - Content Writing
  4. Meta Business Suite - Social Media

Thanks for reading & happy learning!
💚 Ciayi Lim