Developing a Digital Marketing Plan for a Product Launch
Objective:
Your task is to create a comprehensive digital marketing plan for the launch of a new product. Utilize the knowledge and insights gained in the past 9 days of our course to develop a strategic and effective plan that incorporates various digital marketing channels.
AZABD LAUNCHING!!!!!
1ST - WE ARE GOING TO DO 22 DAYS PROGRAMME
INTERNAL 2 WEEKS
10 DAYS FOR THE COMMUNITY
2ND - CREATE CUSTOMER PERSONA (BASED ON GEOGRAPHIC DEMOGRAPHIC PSYCHOGRAPHIC AND BEHAVIOURAL)
3RD - WE ARE GOING TO PLAN OUR CONTENT MARKETING (BASED ON THE CUSTOMER PERSONA) 2 TYPE OF CONTENT, VIDEOS AND CAROUSEL POST AND POSTER
4TH - WE WILL FOCUS DIFFERENT SOCIAL STATUS IN THE POSTER AND VIDEOS, FOR B40 & M40 AND T20
WEBSITE, SOCIAL MEDIA ( IG TIKTOK FB E-COMMERCE )
WE ARE GOING TO USE BOTH ORGANIC AND PAID MARKETING
ONLINE PARTNERSHIP WITH SOME ATHLETES
5TH - FIRST 12 DAYS, WE WILL STUDY OUR COMPETITOR, PLANT OUR MARKETING STRATEGY, ALL THE WORKS ARE BETWEEN THE MEMBERS OF OUR COMPANY
6TH - FIRST 5 DAYS, BRAND AWARENESS
7TH - NEXT FEW DAYS, SNEAK PEEK INTO TECHWEAR
8TH - LAUNCHING DAY
STORIES
PROMOTION FOR THE FIRST 22 PURCHASE
9TH - POST- LAUNCH
REVIEWS FROM CUSTOMERS
FOLLOW UP EMAIL
10TH - SCALING AND ANALYSING MARKET
TEAM MEMBERS:
ZAIM AHMAAD BIN ZAINAL ABIDIN
MUHAMMAD AQIL BIN NAZRI
MUHAMAD BARIQ FITRI BIN MAT SUKERI
MUHAMMAD A'RFI BIN OSMAN
AHMAD DANIAL BIN NORAZMAN
https://docs.google.com/document/d/1r8dN3uE--GNUYd3U5idtpso1dY8yBCStWNSX0izTzJk/edit?usp=sharing
TEAM;
