DM-APR24: Pre & Post-Assessment Quiz + Practical Learning Sharing

@ignatiusmackerry https://www.modernretail.co/technology/meta-announces-new-promotional-ads-tool-to-highlight-deals/

RECAP: This goes to FB/IG Shop with Shopping Objective + Potentially Dynamic Creative from the social media catalogue that you have set

@moses_anne

Potential Action Plans:

1. Relook into your brand identity deck:

• Enhance logo design (Simplify the design)
• Brand Tagline: Depending on your unique value proposition
• Colour palette setting as content tools brand kits

2. Website update using Google Sites

• Homepage
• Services Pages
• About
• Contact
• Sign-up newsletter
  *Make sure you update the social media links to site footer
  *Create a Google Analytics account & add it to Google Sites for site performance monitoring

3. Look into your SEO performance

• Competitors tracking
• Keyword research
  *Plan the content from there

4. Look into your email marketing plan

• Consolidate your current clients' database
• Manage your contact list using the chosen email marketing tool
• Monthly/ Quarterly newsletter update

*Make sure you have a clear indication of the service rate card
*Look into the standard design of the user journey with the email automation setting

5. Social media

• Update your Facebook Page setting
• Update your IG Page setting
• Plan your social media calendar
• Schedule your social media calendar
  *Look into promoting your social media handles on FB private groups/ community
  *Consider LinkedIn marketing since it is B2B