DM-MAY24: Pre & Post-Assessment Quiz + Practical Learning Sharing

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Thanks for reading & happy learning!
💚 Ciayi Lim

Tools for Technical SEO:

Page Speed:
Google Search Console:
Google Analytics:

Steps to set up Google Search Console:

Select Domain on Property Type pop up, and paste the url
Copy the TXT file
Log into your domain DNS, paste the TXT at domain record
Verify at Google Search Console pop up
Set Up Google Analytics:

Sign up Google Analytics with gmail
Follow the steps till you get the
Install and activate Google Analytics Plugins - ExactMetrics (sign in with the same gmail you register with Google Analytics)
Off Page SEO


Selecting Right Backlinks:

Good TLD : .com,, .net, .org
Authority Site: DA & PA preferable 25 and above with good UI and content
Make sure NOT illegal and medical sites
Make sure NOT Link farm (lot of backlinks to others sites)

Keyword Research

1.Ubersuggest Chrome Extension: (must use Google Chrome Chrome)
2. SEMRush :
3. Ahref :

On Page SEO

Install Yoast SEO Plugin at the Dashboard

Blog Optimisation:

H1 (Headline) - with keyword
H2 (sub heading) - use secondary keywords
Introduction - with keywords
Name the images with keyword
Alt Text - includes keyword
URL - only keyword
Meta Title - includes keyword
Meta Description - includes keyword
Keyphrase - keyword only!

Here is the learning notes:

For more learning, you could watch this video on SEO:

Happy learning!


Do share with me your finding here for me to audit and guide you

Complete 5 keyword findings using this template:

Create your content using this template:


Tools for Keyword Research

Google Keyword Planner
SEMRush Advertising Research
Adword Wrapper:

Google Ads Mockup Generator:

Post your Google Ads here.

For more learning on SEM, you could log into this video:
Remember to take the quizzes too.
Happy learning.

@trainer !d08c6eec-69ba-474e-b186-20eb4c5ea0b2-image.png

Email Marketing


For further learning, you can watch the video:

Post your email screenshot here

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@trainer e42ebe6e-97d5-4e2a-a31a-47263b93200c-image.png 986080ae-a3ef-47fe-adc2-d54faf923292-image.png 5445720d-49e9-41dc-af62-a5a0e271e68c-image.png 41c7ac91-0e8b-4beb-888a-9976c464ec8c-image.png 6e95d18e-3c2a-438c-9dc8-fa499d3890df-image.png

Hello all,

Here some of the tools for content marketing:
Google Alerts :

Content Mapping :

SMART Marketing Goals:

Social Media Editorial Calendar:

Do share your Content Mapping by posting screenshot of 1 of your Persona and Content Mapping in this forum. Post your SMART Goal statement too.
Also share screenshot of your Social Media Editorial Calendar

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