@robincoenraad

This is marketing funnel for Blooming Coffee

Forming awareness, using organic content by doing video content via social media platform such as Instagram and Facebook (infographic, report, documentaries).
Potential customers click on the organic or paid marketing, it will lead to a landing page that will offer options to fill up the information.
Potential leads will sign up and will receive an email.
After lead purchase and experience of their drinks,
To retain customer long term relationships, they will receive an update on the email of the latest promotion, reminder of occasion. Customer will receive an exclusive offer of a discount campaign if shared among friends and loyalty access.

Suggesting Mamanasi for Inbound instead of outbound due to several reasons:
Firstly cost effective for new and growing restaurant, Mamanasi can try to set up a website and open accounts on popular social media such as facebook.
Secondly, inbound will encourage Mamanasi by building long term relationships with customers, hence customers will trust the Mamanasi more and more with every publication post.
furthermore inbound marketing can be related to CRO, by turning occasional customers into regulars by allowing easy access to Mamanasi services such as offering online booking for seating.
Inbound marketing offer Mamanasi to recheck the reputation by monitoring the feedback of the customers. Try to reflect on the views to improve services.
Therefore, Inbound Marketing seems to be more efficient for Mamanasi.