DM-FEB24: Pre & Post-Assessment Quiz + Practical Learning Sharing*

@ciayilim

@shallypetrus

I am here

Hi, I’m here.

@ciayilim hi I'm here

Hi,I'm here

@shanthenikunaseelan We will discuss about it tomorrow

Do share with me your finding here for me to audit and guide you

Complete 5 keyword findings using this template: https://docs.google.com/spreadsheets/d/1oGNiBYWCKX0-brSwOiox6ay-YuTsXKafML6e7wOZEsI/edit?usp=sharing

Create your content using this template: https://docs.google.com/document/d/16IYkIXE0U6CewnB525nNtxwl-NRMQiM08Ny6Sri2W_k/edit?usp=sharing

Tools for Technical SEO:

1. Page Speed: https://pagespeed.web.dev/
2. Google Search Console: https://search.google.com/search-console/about
3. Google Analytics: https://analytics.google.com/

Steps to set up Google Search Console:

1. Select Domain on Property Type pop up, and paste the url
2. Copy the TXT file
3. Log into your domain DNS, paste the TXT at domain record
4. Verify at Google Search Console pop up

Set Up Google Analytics:

1. Sign up Google Analytics with gmail
2. Follow the steps till you get the
3. Install and activate Google Analytics Plugins - ExactMetrics (sign in with the same gmail you register with Google Analytics)

Off Page SEO

1. Backlinks: https://www.linksmanagement.com/

Keyword Research

1. Ubersuggest Chrome Extension: https://chromewebstore.google.com/detail/ubersuggest-seo-and-keywo/nmpgaoofmjlimabncmnmnopjabbflegf (must use Google Chrome Chrome)
2. SEMRush : https://www.semrush.com/
3. Ahref : https://ahrefs.com/keyword-generator

On Page SEO

1. Install Yoast SEO Plugin at the Dashboard

Blog Optimisation:

1. H1 (Headline) - with keyword
2. H2 (sub heading) - use secondary keywords
3. Introduction - with keywords
4. Name the images with keyword
5. Alt Text - includes keyword
6. URL - only keyword
7. Meta Title - includes keyword
8. Meta Description - includes keyword
9. Keyphrase - keyword only

For more learning, you could watch this video on SEO: https://airasiaacademy.com/on-demand-learning/seo-for-beginners

Happy learning!

SEM

Tools for Keyword Research

1. Google Keyword Planner
2. SEMRush Advertising Research

Adword Wrapper: https://www.adwordswrapper.com/

Google Ads Mockup Generator: https://andrew.marketing/ad-preview-tool/

Post your Google Ads here

@bob

For more learning on XZEM, you could log into this video: https://airasiaacademy.com/on-demand-learning/search-engine-marketing

Remember to take the quizzes too.

Happy learning.

Email Marketing

Design an email, introducing a product/service based on our Email Marketing session. After completion, send the screenshot/ email campaign URL to this FORUM TOPIC