[UiTM-DM-Dec2023] Pre & Post-Assessment Quiz + Practical Learning Sharing*

DAY 1:
Recap of our discussion with the ODL Video links that you can watch & learn at your own sweet time, also anywhere you like :

1. https://airasiaacademy.com/on-demand-learning/the-digital-marketing-landscape-odl

2. https://airasiaacademy.com/on-demand-learning/inbound-vs-outbound-marketing

3. https://airasiaacademy.com/on-demand-learning/funnel-development

4. Discussion board as the attached screenshot
   

Showcase your funnel by replying to this FORUM TOPIC

DAY 2:
Recap with the relevant ODL Video: https://airasiaacademy.com/on-demand-learning/online-branding-odl

Also, the screenshot of the jam board discussion.

We will go through the practical exercise tomorrow.

DAY 3:
Recap with the relevant ODL Video:

1. https://airasiaacademy.com/on-demand-learning/knowing-your-customers
2. https://airasiaacademy.com/on-demand-learning/online-marketing-mix-strategy

We will still come back to these 2 topics later

Screenshot of jam board discussion

Practical exercise slide:
• GROUP 1
• GROUP 2

DAY 4
Extension of the Marketing Mix chapter today with the screenshot of the Jam board here

LANDING PAGE CREATION
Recap with the relevant ODL Video:

1. https://airasiaacademy.com/on-demand-learning/landing-page-optimisation
2. https://airasiaacademy.com/on-demand-learning/popular-site-builders-digital-marketing-strategies

GROUP 1 - Landing Page Preview
GROUP 2 - Landing Page Preview

DAY 5
SOCIAL MEDIA MARKETING
Recap with the relevant ODL Video:
https://airasiaacademy.com/on-demand-learning/social-media-marketing-landscape

Screenshot of jam board discussion

DAY 6 - With Bob Lay
SEO

DAY 7 - With Bob Lay
SEM

DAY 8 - With Bob Lay
CONTENT MARKETING

DAY 9 - With Bob Lay
EMAIL MARKETING

DAY 10 - With Bob Lay
DIGITAL MARKETING PLAN

@ciayilim

@nurinsajidah2005 ![![alt t )

@kikiqistinamohdazri Recap our earlier discussion:

2nd Landing Page with personalised content for retargeting of prospects who did not proceed to the donation

@1705nasr Recap our earlier discussion:

A clearer indication is needed on the retargeting platform for prospects who did not proceed to payment page from add-to-cart page

@nurinsajidah2005 Recap our earlier discussion:

A clearer indication is needed on the payment platform after the action of clicking 'buy now' button

@liazzaidi29 Recap our earlier discussion:

1. Can consider branching out to separate journey of WhatsApp & Messenger at the 'Interest' & 'Decision' stages where direct them back to the same 'Action' payment page

2. A clearer indication needed for the specific digital media/ platform at respective stage

@razakrosli0 Recap our earlier discussion:

TikTok has its Shop with a check-up and in-app payment where you can refer more under the 'Social Commerce' chapter. But overall, great stuff here! Well done

https://docs.google.com/document/d/1my2fWPfLtx1eClLdZMVE2Kv11MP_d5ZXD67CeFui2Nw/edit?usp=sharing this is the sambal SEO content template

Design an email, introducing a product/service based on our Email Marketing session. After completion, send the screenshot/ email campaign URL to this FORUM TOPIC

@bob

@kikiqistinamohdazri ![alt text]

Hello all,

Here some of the tools for content marketing:
Feedly: https://feedly.com/i/discover
Google Alerts : https://www.google.com/alerts

Templates:
Content Mapping : https://docs.google.com/document/d/1ChStqVb4D2x3OkjXr9mv8jZ3yXMRGtKk/edit

SMART Marketing Goals: https://docs.google.com/document/d/1ooAtYPrZXkDy1Z_Ew2UO4NRuTycqjZ6QSBVMjdC6DWE/edit?usp=sharing

Social Media Editorial Calendar: https://docs.google.com/spreadsheets/d/1zBfc_1IfepOImp4LqJuSW4HLyWcdgxy9/edit#gid=1734548962

Do share your Content Mapping by posting screenshot of 1 of your Persona and Content Mapping in this forum. Also share screenshot of your Social Media Editorial Calender