[UiTM-DM-Dec2023] Pre & Post-Assessment Quiz + Practical Learning Sharing*

DAY 1:
Recap of our discussion with the ODL Video links that you can watch & learn at your own sweet time, also anywhere you like 🤗 :

  1. https://airasiaacademy.com/on-demand-learning/the-digital-marketing-landscape-odl

  2. https://airasiaacademy.com/on-demand-learning/inbound-vs-outbound-marketing

  3. https://airasiaacademy.com/on-demand-learning/funnel-development

  4. Discussion board as the attached screenshot
    091223-Discussion-Recap.png


Showcase your funnel by replying to this FORUM TOPIC

DAY 2:
Recap with the relevant ODL Video: https://airasiaacademy.com/on-demand-learning/online-branding-odl

Also, the screenshot of the jam board discussion.

We will go through the practical exercise tomorrow.
Screenshot 2024-01-29 at 4.26.57 PM.png

DAY 3:
Recap with the relevant ODL Video:

  1. https://airasiaacademy.com/on-demand-learning/knowing-your-customers
  2. https://airasiaacademy.com/on-demand-learning/online-marketing-mix-strategy

We will still come back to these 2 topics later


Screenshot of jam board discussion
Screenshot 2024-01-30 at 3.08.08 PM.png

Practical exercise slide:
GROUP 1
GROUP 2


DAY 4
Extension of the Marketing Mix chapter today with the screenshot of the Jam board here
Screenshot 2024-01-31 at 11.52.37 AM.png

LANDING PAGE CREATION
Recap with the relevant ODL Video:

  1. https://airasiaacademy.com/on-demand-learning/landing-page-optimisation
  2. https://airasiaacademy.com/on-demand-learning/popular-site-builders-digital-marketing-strategies

GROUP 1 - Landing Page Preview
GROUP 2 - Landing Page Preview


DAY 5
SOCIAL MEDIA MARKETING
Recap with the relevant ODL Video:
https://airasiaacademy.com/on-demand-learning/social-media-marketing-landscape

Screenshot of jam board discussion
Screenshot 2024-02-01 at 5.04.44 PM.png

Screenshot 2024-02-01 at 5.04.56 PM.png

Screenshot 2024-02-01 at 12.42.50 PM.png


DAY 6 - With Bob Lay
SEO


DAY 7 - With Bob Lay
SEM


DAY 8 - With Bob Lay
CONTENT MARKETING


DAY 9 - With Bob Lay
EMAIL MARKETING


DAY 10 - With Bob Lay
DIGITAL MARKETING PLAN

Thanks for reading & happy learning!
💚 Ciayi Lim

Dd funnel.png

@kikiqistinamohdazri Recap our earlier discussion:

2nd Landing Page with personalised content for retargeting of prospects who did not proceed to the donation

Thanks for reading & happy learning!
💚 Ciayi Lim

@1705nasr Recap our earlier discussion:

A clearer indication is needed on the retargeting platform for prospects who did not proceed to payment page from add-to-cart page

Thanks for reading & happy learning!
💚 Ciayi Lim

@nurinsajidah2005 Recap our earlier discussion:

A clearer indication is needed on the payment platform after the action of clicking 'buy now' button

Thanks for reading & happy learning!
💚 Ciayi Lim

@liazzaidi29 Recap our earlier discussion:

  1. Can consider branching out to separate journey of WhatsApp & Messenger at the 'Interest' & 'Decision' stages where direct them back to the same 'Action' payment page

  2. A clearer indication needed for the specific digital media/ platform at respective stage

Thanks for reading & happy learning!
💚 Ciayi Lim

@razakrosli0 Recap our earlier discussion:

TikTok has its Shop with a check-up and in-app payment where you can refer more under the 'Social Commerce' chapter. But overall, great stuff here! Well done

Thanks for reading & happy learning!
💚 Ciayi Lim

This post is deleted!

Design an email, introducing a product/service based on our Email Marketing session. After completion, send the screenshot/ email campaign URL to this FORUM TOPIC

This post is deleted!

Hello all,

Here some of the tools for content marketing:
Feedly: https://feedly.com/i/discover
Google Alerts : https://www.google.com/alerts

Templates:
Content Mapping : https://docs.google.com/document/d/1ChStqVb4D2x3OkjXr9mv8jZ3yXMRGtKk/edit

SMART Marketing Goals: https://docs.google.com/document/d/1ooAtYPrZXkDy1Z_Ew2UO4NRuTycqjZ6QSBVMjdC6DWE/edit?usp=sharing

Social Media Editorial Calendar: https://docs.google.com/spreadsheets/d/1zBfc_1IfepOImp4LqJuSW4HLyWcdgxy9/edit#gid=1734548962

Do share your Content Mapping by posting screenshot of 1 of your Persona and Content Mapping in this forum. Also share screenshot of your Social Media Editorial Calender