Hi, I’m here.
DM-FEB24: Pre & Post-Assessment Quiz + Practical Learning Sharing*
@shanthenikunaseelan We will discuss about it tomorrow
Thanks for reading & happy learning!
💚 Ciayi Lim
Do share with me your finding here for me to audit and guide you
Complete 5 keyword findings using this template: https://docs.google.com/spreadsheets/d/1oGNiBYWCKX0-brSwOiox6ay-YuTsXKafML6e7wOZEsI/edit?usp=sharing
Create your content using this template: https://docs.google.com/document/d/16IYkIXE0U6CewnB525nNtxwl-NRMQiM08Ny6Sri2W_k/edit?usp=sharing
Tools for Technical SEO:
- Page Speed: https://pagespeed.web.dev/
- Google Search Console: https://search.google.com/search-console/about
- Google Analytics: https://analytics.google.com/
Steps to set up Google Search Console:
- Select Domain on Property Type pop up, and paste the url
- Copy the TXT file
- Log into your domain DNS, paste the TXT at domain record
- Verify at Google Search Console pop up
Set Up Google Analytics:
- Sign up Google Analytics with gmail
- Follow the steps till you get the
- Install and activate Google Analytics Plugins - ExactMetrics (sign in with the same gmail you register with Google Analytics)
Off Page SEO
- Backlinks: https://www.linksmanagement.com/
Keyword Research
- Ubersuggest Chrome Extension: https://chromewebstore.google.com/detail/ubersuggest-seo-and-keywo/nmpgaoofmjlimabncmnmnopjabbflegf (must use Google Chrome Chrome)
- SEMRush : https://www.semrush.com/
- Ahref : https://ahrefs.com/keyword-generator
On Page SEO
- Install Yoast SEO Plugin at the Dashboard
Blog Optimisation:
- H1 (Headline) - with keyword
- H2 (sub heading) - use secondary keywords
- Introduction - with keywords
- Name the images with keyword
- Alt Text - includes keyword
- URL - only keyword
- Meta Title - includes keyword
- Meta Description - includes keyword
- Keyphrase - keyword only
For more learning, you could watch this video on SEO: https://airasiaacademy.com/on-demand-learning/seo-for-beginners
Happy learning!
SEM
Tools for Keyword Research
- Google Keyword Planner
- SEMRush Advertising Research
Adword Wrapper: https://www.adwordswrapper.com/
Google Ads Mockup Generator: https://andrew.marketing/ad-preview-tool/
Post your Google Ads here
For more learning on XZEM, you could log into this video: https://airasiaacademy.com/on-demand-learning/search-engine-marketing
Remember to take the quizzes too.
Happy learning.
Email Marketing
Design an email, introducing a product/service based on our Email Marketing session. After completion, send the screenshot/ email campaign URL to this FORUM TOPIC
Hello all,
Here some of the tools for content marketing:
Feedly: https://feedly.com/i/discover
Google Alerts : https://www.google.com/alerts
Templates:
Content Mapping : https://docs.google.com/document/d/1ChStqVb4D2x3OkjXr9mv8jZ3yXMRGtKk/edit
SMART Marketing Goals: https://docs.google.com/document/d/1ooAtYPrZXkDy1Z_Ew2UO4NRuTycqjZ6QSBVMjdC6DWE/edit?usp=sharing
Social Media Editorial Calendar: https://docs.google.com/spreadsheets/d/1zBfc_1IfepOImp4LqJuSW4HLyWcdgxy9/edit#gid=1734548962
Do share your Content Mapping by posting screenshot of 1 of your Persona and Content Mapping in this forum. Also share screenshot of your Social Media Editorial Calender