Step 1: Make it specific.
I want to generate more user acquisition which will also result in more transactions through Strategic Partnerships related to travel ecosystem i.e malls, attractions, events
Step 2: Make it measurable.
I want to grow the numer of users by 10% via mall partnership
Step 3: Make it attainable.
"Case in point, to pitch to ABC Mall as in total they have 6million footfalls.
In order to grow user acquisition let's entice the new users with promo code i.e RM2 off per Ride "
Step 4: Make it relevant.
"Best case scenario, if 10% out of 6million ABC Mall footfalls transacted and uses the promo code
Targeted reach: 6million X 10% = 600,000
Total Est Revenue
(Targeted reach X average ride booking fee)-(Targeted reach*RM2)
(600,000 X RM10) - (60,000 X RM2)
=RM 6,000,000 - RM 1,200,000 = RM4,800,000 "
Step 5: Make it time-bound.
"Realistically, to achieve minimum of 10,000 users per month to achieve RM4.8mil revenue within 6 months (Aug 2024) It require comprehensive co-marketing strategy.
To work with partner on how to utilize mall advertising assets, prominent placement, CRM push, leverage on both offline and online assets."