DM-FEB24: Pre & Post-Assessment Quiz + Practical Learning Sharing*


Hello all,

Here some of the tools for content marketing:
Feedly: https://feedly.com/i/discover
Google Alerts : https://www.google.com/alerts

Templates:
Content Mapping : https://docs.google.com/document/d/1ChStqVb4D2x3OkjXr9mv8jZ3yXMRGtKk/edit

SMART Marketing Goals: https://docs.google.com/document/d/1ooAtYPrZXkDy1Z_Ew2UO4NRuTycqjZ6QSBVMjdC6DWE/edit?usp=sharing

Social Media Editorial Calendar: https://docs.google.com/spreadsheets/d/1zBfc_1IfepOImp4LqJuSW4HLyWcdgxy9/edit#gid=1734548962

Do share your Content Mapping by posting screenshot of 1 of your Persona and Content Mapping in this forum. Also share screenshot of your Social Media Editorial Calender

@bob

SMART goal : We want to grow total traffic from CRM channel including EDM and PN, to over 2.4mil by December 2024 because CRM channels have a higher conversion rate which leads to higher revenue generated compared to other DM channels

Step 1: Make it specific.
I want to generate more user acquisition which will also result in more transactions through Strategic Partnerships related to travel ecosystem i.e malls, attractions, events

Step 2: Make it measurable.
I want to grow the numer of users by 10% via mall partnership

Step 3: Make it attainable.
"Case in point, to pitch to ABC Mall as in total they have 6million footfalls.
In order to grow user acquisition let's entice the new users with promo code i.e RM2 off per Ride "

Step 4: Make it relevant.
"Best case scenario, if 10% out of 6million ABC Mall footfalls transacted and uses the promo code

Targeted reach: 6million X 10% = 600,000

Total Est Revenue
(Targeted reach X average ride booking fee)-(Targeted reach*RM2)
(600,000 X RM10) - (60,000 X RM2)
=RM 6,000,000 - RM 1,200,000 = RM4,800,000 "

Step 5: Make it time-bound.
"Realistically, to achieve minimum of 10,000 users per month to achieve RM4.8mil revenue within 6 months (Aug 2024) It require comprehensive co-marketing strategy.

To work with partner on how to utilize mall advertising assets, prominent placement, CRM push, leverage on both offline and online assets."

@shanthenikunaseelan said in DM-FEB24: Pre & Post-Assessment Quiz + Practical Learning Sharing*:

SMART goal : We want to grow total traffic from CRM channel including EDM and PN, to over 2.4mil by December 2024 because CRM channels have a higher conversion rate which leads to higher revenue generated compared to other DM channels

Updated
SMART goal : We want to grow total traffic from CRM channel including EDM and PN, from 2mil at the end of December 2023 to over 2.4mil by December 2024 because CRM channels have a higher conversion rate which leads to higher revenue generated compared to other DM channels

@bob

@bob

Marketing Plan

Marketing Plan: One Page Campaign Overview : https://docs.google.com/document/d/12LzHyrYsK64VChc5ywDM3SsOWQzew74wleP-9CTbvVU/edit

Competitive Analysis: Competitive Analysis Template: https://docs.google.com/spreadsheets/d/1knIM_Gw6X6nlxFuMQrOm3GUJ5qpbrLaV/edit?usp=sharing&ouid=101682873304786580615&rtpof=true&sd=true

Paste your screenshot of the One Page Campaign Overview here.

For your further learning, you can access to this videos:

1. Marketing Plan: https://airasiaacademy.com/on-demand-learning/creating-a-marketing-plan
2. Competitive Analysis: https://airasiaacademy.com/on-demand-learning/online-marketing-research

Happy learning

@bob

@bob

Competitive Research Steps

1. . Identify your top 5 competitors
2. Determine what products your competitors offer
3. Research your competitors' sales tactics and results.
4. Take a look at your competitors' pricing, as well as any perks they offer.
5. Analyze how your competitors market their products.
6. Take note of your competition's content strategy.
7. Analyze the level of engagement on your competitor's content.
8. Observe how they promote their marketing content.
9. Look at their social media presence, strategies, and go-to platforms
10. Compile your findings
11. Identify areas for improvement
12. Create actionable steps and track performance

Research Tools:

1. SEO and PPC Analysis - SEMrush, SEO Analyzer
2. Social Media Analysis - Brandwatch, Talkwalker, Mention, Hootsuite
3. Email Analysis - Owletter, Mailcharts
4. Content Analysis - Buzzsumo, Feedly, Google Alert