DM-APR24: Pre & Post-Assessment Quiz + Practical Learning Sharing

Found it
. Iggy here

@ignatiusmackerry Regarding your earlier question about the email campaign with geolocation, there is the setting available from MailChimp: https://mailchimp.com/help/about-geolocation/

This can be discussed further at the relevant Email Marketing chapter @bob @bobvhlay

@tauriqazharabdullah To also recap today's great question from your end in regards to 'Conversational Commerce', also reply it here so that others are able to refer: https://www.shopify.com/my/blog/what-is-conversational-commerce

As discussed, it is not my personal preference from a consumer's perspective, but now that I am looking at the market data for Malaysia, it has pretty promising on projected growth: https://themalaysianreserve.com/2024/01/05/malaysia-conversational-commerce-market-set-for-remarkable-growth-projected-at-us4-0-billion-by-2023/

@bob FYI

Tools for Technical SEO:

Page Speed: https://pagespeed.web.dev/
Google Search Console: https://search.google.com/search-console/about
Google Analytics: https://analytics.google.com/

Steps to set up Google Search Console:

1. Select Domain on Property Type pop up, and paste the url
   Copy the TXT file
2. Log into your domain DNS, paste the TXT at domain record
3. Verify at Google Search Console pop up

Set Up Google Analytics:

1. Sign up Google Analytics with gmail
2. Follow the steps till you get the
3. Install and activate Google Analytics Plugins - ExactMetrics (sign in with the same gmail you register with Google Analytics)

Off Page SEO

Backlinks: https://www.linksmanagement.com/

Selecting Right Backlinks:

Good TLD : .com, .com.my, .net, .org
Authority Site: DA & PA preferable 25 and above with good UI and content
Make sure NOT illegal and medical sites
Make sure NOT Link farm (lot of backlinks to others sites)

Keyword Research

1.Ubersuggest Chrome Extension: https://chromewebstore.google.com/detail/ubersuggest-seo-and-keywo/nmpgaoofmjlimabncmnmnopjabbflegf (must use Google Chrome Chrome)
2. SEMRush : https://www.semrush.com/
3. Ahref : https://ahrefs.com/keyword-generator

On Page SEO

Install Yoast SEO Plugin at the Dashboard

Blog Optimisation:

1. H1 (Headline) - with keyword
2. H2 (sub heading) - use secondary keywords
3. Introduction - with keywords
4. Name the images with keyword
5. Alt Text - includes keyword
6. URL - only keyword
7. Meta Title - includes keyword
8. Meta Description - includes keyword
9. Keyphrase - keyword only

For more learning, you could watch this video on SEO: https://airasiaacademy.com/on-demand-learning/seo-for-beginners

Happy learning!

Post your Google Ads Screenshot here:

@trainer

@trainer

@trainer

@trainer

SEO

Do share with me your finding here for me to audit and guide you

Complete 5 keyword findings using this template: https://docs.google.com/spreadsheets/d/1oGNiBYWCKX0-brSwOiox6ay-YuTsXKafML6e7wOZEsI/edit?usp=sharing

Create your content using this template: https://docs.google.com/document/d/16IYkIXE0U6CewnB525nNtxwl-NRMQiM08Ny6Sri2W_k/edit?usp=sharing

SEM

Tools for Keyword Research

Google Keyword Planner
SEMRush Advertising Research
Adword Wrapper: https://www.adwordswrapper.com/

Google Ads Mockup Generator: https://andrew.marketing/ad-preview-tool/

Post your Google Ads here.

For more learning on SEM, you could log into this video: https://airasiaacademy.com/on-demand-learning/search-engine-marketing
Remember to take the quizzes too.
Happy learning.

Email Marketing

Share your email screenshot here.

@trainer - Tauriq here

@trainer!

@trainer

@moses_anne

@trainer

Hello all,

Here some of the tools for content marketing:
Feedly: https://feedly.com/i/discover
Google Alerts : https://www.google.com/alerts

Templates:
Content Mapping : https://docs.google.com/document/d/1ChStqVb4D2x3OkjXr9mv8jZ3yXMRGtKk/edit

SMART Marketing Goals: https://docs.google.com/document/d/1ooAtYPrZXkDy1Z_Ew2UO4NRuTycqjZ6QSBVMjdC6DWE/edit?usp=sharing

Social Media Editorial Calendar: https://docs.google.com/spreadsheets/d/1zBfc_1IfepOImp4LqJuSW4HLyWcdgxy9/edit#gid=1734548962

Do share your Content Mapping by posting screenshot of 1 of your Persona and Content Mapping in this forum. Post your SMART Goal statement too.
Also share screenshot of your Social Media Editorial Calendar

@trainer