DM-APR24: Pre & Post-Assessment Quiz + Practical Learning Sharing

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SWOT Analysis for Asia Digital Engineering (ADE)

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SWOT Analysis for B.R.A.N.D. Eyewear Frames

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@ignatiusmackerry said in DM-APR24: Pre & Post-Assessment Quiz + Practical Learning Sharing:

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SWOT Analysis for Asia Digital Engineering (ADE)

TOWS Analysis for ADE (updated with Bob's feedback)

@tauriqazharabdullah said in DM-APR24: Pre & Post-Assessment Quiz + Practical Learning Sharing:

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SWOT Analysis for B.R.A.N.D. Eyewear Frames

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TOWS Analysis for B.R.A.N.D. Eyewear Frames (updated with Bob's feedback)

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Share your Marketing Plan link here

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Tauriq's: Digital Marketing Plan Summary Template-With Reference (B.R.A.N.D.)

https://docs.google.com/presentation/d/11JecnaHlHWFMyJ7p_aElacPLrpXpEvciuKRvU2I_3Bg/edit?usp=sharing

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@ciayilim

META ADS MOCKUP FOR JILATO

1. Web Newsfeed Static Carousel

2. Right hand Static Carousel

3. Mobile Static Carousel

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@ignatiusmackerry https://www.modernretail.co/technology/meta-announces-new-promotional-ads-tool-to-highlight-deals/

RECAP: This goes to FB/IG Shop with Shopping Objective + Potentially Dynamic Creative from the social media catalogue that you have set

@moses_anne

Potential Action Plans:

1. Relook into your brand identity deck:

• Enhance logo design (Simplify the design)
• Brand Tagline: Depending on your unique value proposition
• Colour palette setting as content tools brand kits

2. Website update using Google Sites

• Homepage
• Services Pages
• About
• Contact
• Sign-up newsletter
  *Make sure you update the social media links to site footer
  *Create a Google Analytics account & add it to Google Sites for site performance monitoring

3. Look into your SEO performance

• Competitors tracking
• Keyword research
  *Plan the content from there

4. Look into your email marketing plan

• Consolidate your current clients' database
• Manage your contact list using the chosen email marketing tool
• Monthly/ Quarterly newsletter update

*Make sure you have a clear indication of the service rate card
*Look into the standard design of the user journey with the email automation setting

5. Social media

• Update your Facebook Page setting
• Update your IG Page setting
• Plan your social media calendar
• Schedule your social media calendar
  *Look into promoting your social media handles on FB private groups/ community
  *Consider LinkedIn marketing since it is B2B