Welcome to the world of Digital Marketing!
We have a blend of trainees/students from different backgrounds here:
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Allstars (Internal employees of AirAsia Group)
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JDSports & our recent CNY Campaign winners
I'm happy to have you guys here. Before the journey begins, let us assess your current level of understanding with a simple pre-assessment (Allstars, remember to use your private email shared with the academy's operation team).
Kindly watch this video (https://airasiaacademy.com/on-demand-learning/digital-marketing-course-pre-assessment-quiz)
*JAMBOARD Discussion: https://jamboard.google.com/d/1fSUYrerYhKUg3daqpR1O2rJ5cHC7H_2ha-20rgAG_9Y/viewer?f=11
- The ODL videos to refer to for today's topics are:
- https://airasiaacademy.com/on-demand-learning/the-digital-marketing-landscape-odl
- https://airasiaacademy.com/on-demand-learning/funnel-development
- https://airasiaacademy.com/on-demand-learning/inbound-vs-outbound-marketing
- The datareportal link can be found from here: https://datareportal.com/global-digital-overview
DAY 2
- The ODL videos to refer to for today's topics are:
- Practical Exercise Slide:
DAY 3
- The ODL videos to refer to for today's topics are:
Practical exercise:
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Setup your Semrush free trial account, insert your competitors' social handles (Using the same business/brand as the case from the previous practical exercise),
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and generate the social media competitors' tracking report,
with 3 main items to monitor:
(1) Audience size & growth comparison with competitors
(2) Frequency of post
(3) Engagement comparison with competitors
*Which content has the highest engagement / top-performing?
- What is the type of content --> Contest/ New Product Launch/ Greeting/ Promotion...etc. &
- What is the content format --> Video/ Image/ Post/ Test...etc.
email to ciayilim@airasia.com
2nd OPTION:
- Rival IQ Free Tool: https://www.rivaliq.com/
- Rival IQ Free Trial account: https://www.rivaliq.com/l/airasia-academy/
*ODL to watch as reference: https://airasiaacademy.com/on-demand-learning/social-media-monitoring-rivaliq-review
You can also update the result to the same practical exercise slide
DAY 9
1. Practical exercise:
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Look into the same business/brand case and create a promotion campaign indicating the objective, mechanism, and call-to-action.
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Create a landing page using Google Sites for that promotion campaign
- Relevant ODL Video to watch:
- https://airasiaacademy.com/on-demand-learning/landing-page-optimisation
- https://airasiaacademy.com/on-demand-learning/online-marketing-mix-strategy
Create a social media ad using the mock generator: https://influencermarketinghub.com/facebook-ads-mockup/
Remember the social media campaign objective:
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For using this mock generator, pick "Traffic," and the destination is your landing page URL
*Creative/ Main message adaptation from your landing page to social media ad -
For the daycare business, the objective fix at 'Lead Gen' is to consider looking into creating chat floww using Ad Manager. Screenshot your setting and post it to the forum
POST-ASSESSMENT QUIZ: https://airasiaacademy.com/on-demand-learning/digital-marketing-course-post-assessment-quiz